Content Creator Intern

Overview:

We are seeking a creative and proactive Content Creator Intern

to join PointStar's growing team. This role is dedicated to building our digital presence on TikTok, Instagram, and other emerging platforms

, driving audience engagement, and supporting the launch and growth of new business initiatives.

As a Content Creator Intern, you will work closely with the marketing and business development teams to produce dynamic content, grow our community, and ensure our brand voice remains consistent and innovative across all channels

Responsibilities

1. Content Production

1. Conceptualise, storyboard, and produce high-quality short-form videos for TikTok and Instagram Reels to highlight products, services, and culture.
2. Design striking visual assets, including Instagram carousels, stories, and static posts, ensuring all graphics maintain strong brand consistency.
3. Strategically adapt and repurpose core creative content to fit the unique formats and audiences of other platforms, such as LinkedIn, Facebook, and YouTube Shorts.

2. Channel Management

1. Plan and maintain the social media content calendar to ensure the creative output aligns perfectly with PointStar’s campaigns and new business launches.
2. Actively monitor fast-moving visual, audio, and storytelling trends on TikTok and Instagram to ensure our content remains fresh, timely, and highly relevant.
3. Manage daily community interactions by responding to comments and direct messages, fostering an authentic, engaging, and professional brand voice.

3. Brand Growth

1. Produce dynamic creative assets to support new business initiatives, driving social visibility for marketing campaigns, corporate events, and thought leadership pieces
2. Collaborate closely with internal teams to visually highlight success stories, client testimonials, and thought leadership initiatives across our social channels.

4. Analytics & Reporting

1. Analyse the performance of published content by tracking core metrics, moving beyond just "likes" to evaluate watch time, reach, and engagement rates.
2. Translate data into actionable creative strategies, constantly recommending improvements for video hooks, visual formats, and posting schedules.

Qualifications

1. Passionate about TikTok and Instagram

   trends and social media culture.

2. Basic skills in video editing (CapCut, Canva, Adobe Premiere Rush, or similar).

3. Creative storytelling ability with an eye for design and detail.

4. Excellent communication skills in English.

5. Able to work independently, meet deadlines, and handle multiple tasks.

6. Strong communication skills and a willingness to learn and take initiative.

7. Ability to work independently and as part of a collaborative team.