Content Creator Lead

About the role

Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement. You will supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives. You will oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions.

Key responsibilities

• Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement
• Supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives
• Oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions
• Drive community engagement on TikTok in alignment with brand identity, messaging, and marketing goals
• Monitor, measure, and analyze content performance across all key metrics and translate insights into actionable improvement plans
• Supervise pre-production processes including script development, concept planning, prop coordination, and filming location setup
• Review and approve all edited short form and long form video content before publishing
• Oversee and approve the publishing of content on designated social media platforms in accordance with the content calendar
• Compile and present weekly performance summaries covering content produced, published, key achievements, challenges, and improvement opportunities
• Lead, mentor, and develop a team of content creators and editors — setting clear performance expectations and providing regular feedback

About you

• Minimum 4 – 5 years of experience in content creation, social media management, or digital marketing with proven expertise on the TikTok platform
• Demonstrated experience in a supervisory or team lead role, managing a content team and delivering measurable results
• Strong strategic thinking with the ability to develop and execute a comprehensive TikTok content strategy
• Proficient in CapCut, Adobe Photoshop, and other relevant content creation and editing tools
• Strong analytical skills with the ability to interpret data and translate insights into strategic action
• Excellent communication, coordination, and stakeholder management skills
• Experience in the fashion, travel, lifestyle, beauty, or FMCG industry is preferred
• Prior experience in an MCN agency, brand, or related KOL and content management environment is a strong advantage
• Ability to communicate in English is an advantage
• Willing to work Work From Office (WFO) 100% Monday – Friday at Altira Business Park, Sunter, North Jakarta