Content Creator (Marketing)

MAPO GELATO PTY LTD

Job Title: Content Creator (Marketing)

Location of the nominated position: Darlinghurst, NSW

ABN: 51 629 492 780

Job Type: Full-Time

Salary: $79499 PLUS SUPER

About us:

Mapo Gelato is a Sydney gelato business with three shops in Newtown, Bondi Beach and Oxford St, plus a strong Events section. We make gelato the classic Italian way, with quality ingredients, flavours that change with the seasons, and a lot of care in every batch. Each shop has its own neighbourhood feel, from the beach crowd in Bondi to the late-night regulars on Oxford and King St.

Key Responsibilities:

• Develop and implement advertising and marketing strategies to support business and sales objectives.
• Plan and coordinate advertising campaigns across digital and traditional media within budget and timeframes.
• Advise management and clients on promotional strategies and target market engagement.
• Coordinate with creative, media and content providers to deliver advertising campaigns.
• Conduct market research and analyse consumer trends and demand for products and services.
• Develop marketing programs to support business growth and customer engagement.
• Advise on product positioning, pricing, promotion, sales and distribution strategies.
• Create, schedule and publish content across social media platforms and websites.
• Monitor campaign performance and prepare reports on results and market trends.
• Analyse digital marketing data and recommend improvements to content and search engine performance.
• Use statistical and analytical methods to assess pricing and marketing outcomes.
• Skills, Knowledge & Experience Required:
• Bachelor’s degree or higher qualification
• Minimum 1 year of full-time relevant industry experience (or equivalent part-time experience)
• Strong knowledge of marketing principles, advertising and consumer behaviour.
• Experience in market research and analysing customer and industry trends.
• Strong written and verbal communication skills.
• Experience creating and managing digital and social media content.
• Knowledge of digital marketing platforms, analytics and search engine performance.
• Strong analytical and problem-solving skills.
• Good project management and organisational skills.
• Ability to manage multiple campaigns within deadlines and budgets.
• Understanding of pricing, product positioning, promotion and distribution strategies.
• Ability to prepare reports and provide recommendations based on marketing data.

Pay: $79,499.00 per year

Work Location: In person