Content Creator | Marketing

About the role

We're looking for a motivated, creative, results-driven Content Creator (marketing) to join our expanding team in Smithfield, NSW. You will plan, develop and organise advertising policies and campaigns; identify and develop market opportunities; create, schedule and deliver social media and promotional campaigns, and create consumer awareness. You will be instrumental in generating leads, elevating our brand, and supporting ongoing business growth for our outdoor homeware retail operation.

Key responsibilities

• Develop content plans aligned with company marketing objectives, schedule content calendars for social media, website, and retail promotional campaigns.
• Write copy, scripts and product descriptions for blog posts, product pages, social posts, short-form videos, brochures and in-store marketing collateral.
• Conduct on-location product and lifestyle photoshoots for outdoor home products, film short-form video content including Reels and product demonstration videos; edit raw footage and retouch images for marketing use.
• Publish and schedule content on brand social platforms (Instagram, Facebook, TikTok, etc.) and official website, monitor content performance metrics such as reach, engagement and click-through rates, prepare performance reports and optimise future content plans accordingly.
• Collaborate with sales team and management to understand seasonal promotions, new product launches and in-store campaigns, produce tailored marketing content to support retail store sales.
• Maintain consistent brand visual style, tone and guidelines across all content assets, organise and archive all image and video content library for internal use across departments.
• Liaise with external suppliers such as photographers, graphic designers or other content suppliers when required, provide content brief and review delivered content to ensure quality meets brand requirements.
• Conduct competitor content and other relevant industry trends to identify opportunities for outdoor homeware and provide recommendations to improve brand content quality, audience engagement and brand visibility.

About you

• Bachelor's degree in business, marketing or related field; or relevant vocational qualification plus demonstrated relevant work experience.
• Minimum 2 years' professional working experience in content creation, digital marketing or brand content production.
• Sound ability to develop content plans and build content calendars aligned with brand and marketing objectives.
• Hands-on experience in copywriting, video shooting and editing, image retouching and social media content management.
• Ability to track content performance metrics such as reach, engagement and click-through rates, prepare performance reports and optimise future content plans.
• Strong written communication and creative content-development skills.
• Strong understanding of social media platforms, digital content metrics, preferably with retail product content experience.

About us

OSMEN is a brand specializing in high-quality outdoor furniture and accessories, offering a diverse range of outdoor furniture pieces to suit various preferences and lifestyles. This includes outdoor dining sets, lounge settings, sun loungers, umbrellas, and accessories like cushions and covers. Known for its innovative and stylish designs that seamlessly blend form and function, OSMEN understands the importance of comfort and functionality in outdoor furniture, therefore the pieces are ergonomically designed for maximum comfort, with features like adjustable backrests, deep seating, and built-in storage solutions. OSMEN is rapidly expanding, with 9 physical stores and an online store.