Content Creator – Pilates Studio Launch

A new boutique Reformer Pilates studio in Zug is seeking a talented English-speaking content creator to elevate its social media presence across Instagram and TikTok. This role involves developing and executing a premium content strategy before and after the studio’s launch, with a focus on visually refined, engaging short-form videos, Stories, posts, and high-quality photography. The ideal candidate will bring creative ideas to life, craft compelling captions, and ensure the studio’s brand stands out in the wellness and Pilates space. The project runs from September through October, with the possibility of ongoing collaboration.

Deliverables

• Film and edit short-form videos, Stories, and posts tailored for Instagram and TikTok
• Capture and deliver high-quality photos showcasing the studio, classes, and instructors
• Develop creative content ideas and campaign concepts aligned with the studio’s premium brand
• Write engaging captions and plan content calendars for pre- and post-launch phases
• Collaborate on platform strategy to maximize reach and engagement
• Travel to Zug as needed for on-site content creation

Requirements

• Proven experience creating content for Pilates, wellness, or premium lifestyle brands
• Strong portfolio demonstrating expertise in video production, editing, and photography for social media
• Proficiency with Instagram and TikTok, including trends, formats, and best practices
• Confident in both filming and editing, with an eye for refined, aspirational visual style
• Ability to ideate and execute content independently, from concept to delivery
• Based in German-speaking Switzerland, with flexibility to travel to Zug
• Excellent written English for captions and communication
• Available for the project duration (September–October), with potential for future work

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