Content Creator / SME - Music

Content Creator / Social Media Executive

If you'd rather be in the crowd with a phone than anywhere else, know what's charting before it charts, and want to build hype for gigs, festivals and artists, we have an opening for you at The Hype Capital™.

You'll create content and manage social media for a music, festival and gig brand, a DJ/artist, and potentially a large live-entertainment and ticketing platform.

What would your core job responsibilities be?

▶ Manage end-to-end social media for the gig, brand and the artist — content calendar, grid, captions, stories and publishing.

▶ Build hype before every event: lineup announcements, artist reveals, countdowns, teasers and ticket-push content.

▶ Shoot and edit live content on-ground at gigs, festivals and club nights — crowd moments, backstage, soundchecks, set highlights — and turn it around fast, often the same night.

▶ Create artist-led content for the DJ: studio sessions, behind-the-decks, track teasers, tour diaries, set recaps and personality-driven reels.

▶ Ride music trends — trending audios, remixes, dance and meme formats — and adapt them for the brand and the artist.

▶ Run real-time coverage during events: stories, live updates, reposts and community engagement.

▶ Produce event recap videos and aftermovie edits that sell the next event.

▶ Coordinate with artists, promoters, venues, ticketing partners and creators for collaborations and cross-promotions.

▶ Support ticket sales with content and ad creatives for performance campaigns.

▶ Track content performance (reach, shares, saves, link clicks, ticket conversions) and refine formats and hooks.

Who would be a good fit?

▶ Someone who lives for music and nightlife and knows the indie, electronic and live music scene.

▶ Someone with a portfolio of event, concert, nightlife or artist content they've shot and edited themselves.

▶ Someone who can shoot in low light, crowded and chaotic spaces and still get the shot.

▶ Someone who edits fast and knows beat-syncing, transitions and pacing for music content.

▶ Someone highly proficient in mobile editing apps (CapCut, VN, InShot) and/or Premiere Pro, and comfortable with Canva.

▶ Someone comfortable working with artists and talent — directing them on camera and handling them professionally.

▶ Someone with brilliant storytelling and copywriting skills — hooks, captions and on-screen text with personality.

▶ Someone who stays calm under pressure when events are live and nothing goes to plan.

▶ Someone fully comfortable with late nights, weekends, event days and travel for gigs and festivals.

▶ Someone who is street smart and good with people — crowds, artists and venue teams.

Don't apply if any of these things describe you

▶ You're not comfortable working late nights and weekends — this is where most of the work happens.

▶ You want to attend events as a fan rather than work them.

▶ You see account management and content creation as a chore rather than a passion.

▶ You are not punctual (delaying things shouldn't be your personality, especially when content needs to go out the same night).

▶ You can't learn from your mistakes (make mistakes, but not the same ones).

▶ You don't have a growth mindset.

The password is - 121

Experience: 1-3 years in social media

Location: Mumbai (hybrid, onsite at events, shoots and reviews; travel for gigs as needed)

Salary : ₹3,60,000 – ₹6,00,000 per annum depending on experience and skill levels