Content Creator Team Lead

Job Summary

Lead the content creator operations team and drive TikTok and e-commerce content performance to increase traffic, engagement, product discovery, and sales.

Key Responsibilities

• Lead, manage, and coordinate Video Editors and Content Creators.
• Plan and manage daily, weekly, and monthly content schedules.
• Assign projects, set priorities, monitor deadlines, and ensure timely content delivery.
• Oversee the full content workflow from briefing, production, editing, review, approval, and publishing.
• Develop content directions, selling angles, and product priorities based on business objectives.
• Plan and execute content for Double Digit, Payday, Platform, and Brand Campaigns.
• Monitor key metrics including views, reach, engagement, CTR, orders, GMV, and conversion rate.
• Analyze content performance and provide clear recommendations to improve results.
• Test different hooks, formats, CTAs, product angles, and creative approaches.
• Monitor TikTok trends, competitors, and market opportunities.
• Provide guidance, feedback, and performance support to team members.
• Conduct regular team performance reviews and identify training or development needs.
• Work closely with E-Commerce, Marketing, Affiliate, Live Operations, and Creative teams.
• Improve content workflows, SOPs, team productivity, and overall content quality.

Requirements

• Experience in content operations, digital marketing, social media, e-commerce, or video content.
• Experience leading or managing a content, creative, or video team.
• Strong understanding of TikTok, short-form content, and social commerce.
• Comfortable working with performance data, reports, and KPIs.
• Strong leadership, communication, coordination, and problem-solving skills.
• Commercially minded, proactive, and results-driven.
• Able to manage multiple projects and deadlines in a fast-paced environment.

Preferred Skills

• Experience with TikTok Shop or TikTok Seller Center.
• Knowledge of TikTok Analytics, Ads Manager, or Affiliate Center is an advantage.
• Strong understanding of TikTok trends, viral formats, and content performance.
• Ability to turn data into practical content strategies.
• Experience working with Video Editors, Content Creators, Affiliate, or E-Commerce teams.

Why Join Us

• Be part of a fast-growing e-commerce and TikTok business.
• Gain hands-on experience in TikTok Shop and livestream operations.
• Work closely with Marketing, Livestream, and Operations teams.
• Opportunities for career growth and professional development.
• Dynamic, collaborative, and supportive working environment.