Content Creator (Tik Tok)

About the role

Eskayvie is looking for a creative and trend-savvy Content Creator cum Digital Content Executive to produce engaging TikTok content that builds brand awareness, grows our community and drives conversions. If you enjoy storytelling, keeping up with social media trends and creating videos that make an impact, we'd love to hear from you.

Key responsibilities

• Plan and produce engaging TikTok content aligned with brand and campaign objectives.
• Create videos daily with compelling storytelling and clear messaging.
• Shoot, edit and publish high-quality videos using CapCut and native editing tools.
• Develop creative concepts, hooks and content formats that maximise engagement and conversions.
• Repurpose campaign assets, testimonials and product information into TikTok-ready content.
• Collaborate with Brand, Creative, Social Commerce and Nutrition teams to ensure content accuracy and consistency.
• Monitor content performance and identify opportunities to improve reach, retention and engagement.
• Engage with the online community by responding to comments and identifying new content opportunities.
• Stay updated with TikTok trends, platform features and emerging content formats.

About you

• Bachelor's Degree in Marketing, Mass Communication, Digital Media, Creative Multimedia or a related field.
• Minimum 1 year of experience in content creation, social media or digital marketing.
• Proven ability to create engaging content with strong audience appeal.
• Strong understanding of TikTok trends, hashtags, music usage and platform best practices.
• Excellent storytelling, copywriting and content ideation skills.
• Proficient in CapCut and other social media content creation tools.
• Creative, proactive and passionate about producing high-performing content.
• Confident appearing on camera and representing the brand professionally.
• Strong communication, collaboration and interpersonal skills.
• Able to work independently in a fast-paced environment.