Content Design Lead

Responsibilities

• Develop and lead the content design strategy across brand campaigns, product launches, and integrated marketing initiatives.
• Translate business objectives, marketing briefs, and consumer insights into compelling content frameworks, creative narratives, and communication strategies.
• Design end-to-end consumer content journeys across social media, websites, marketplaces, CRM, influencer marketing, retail, and digital campaigns.
• Lead the development of high-impact content for videos, brand films, digital campaigns, product storytelling, social media, creator collaborations, performance marketing creatives, and integrated marketing initiatives.
• Develop platform-first content strategies tailored for Instagram, YouTube, Meta, marketplaces, websites, and emerging digital platforms.
• Create compelling messaging frameworks, content hierarchies, storytelling approaches, and campaign narratives that strengthen brand identity and consumer engagement.
• Partner closely with Brand, Creative, Design, Video, Growth, Social Media, CRM, PR, E- commerce, and external agencies to deliver impactful marketing campaigns.
• Leverage AI-powered tools and emerging technologies to enhance content ideation, creative development, personalization, workflow efficiency, and production quality.
• Ensure consistency of brand voice, messaging, visual storytelling, and content quality across all consumer touchpoints.
• Monitor campaign performance, content effectiveness, brand engagement, and consumer behaviour, translating insights into actionable recommendations.
• Drive experimentation with new storytelling formats, AI-enabled content workflows, emerging platforms, and innovative communication approaches to improve campaign effectiveness.
• Support annual brand planning, campaign calendars, product launches, and strategic marketing initiatives through consumer-centric content strategies.
• Stay updated with industry trends, digital platforms, consumer behaviour, creator economy, content innovations, AI technologies, and emerging marketing practices.
• Mentor and guide junior content strategists, writers, and creative team members while fostering a culture of creativity, collaboration, innovation, and continuous learning.
• Maintain a strong consumer-first approach while ensuring all content strategies and marketing initiatives are aligned with brand guidelines and business objectives.

Minimum Qualifications

• Bachelor's degree in Design, Communication, Marketing, Journalism, English, Fine Arts, or equivalent practical experience.
• 5-7 years of experience in content design, content strategy, creative communication, brand marketing, or a related field.
• Proven experience in developing content-led marketing strategies and integrated marketing campaigns for consumer-facing brands.
• Experience working with FMCG, beauty & personal care, D2C, e-commerce, advertising agencies, media, or startup businesses is preferred.
• Hands-on experience creating content strategies across social media, digital campaigns, product launches, branded content, influencer marketing, and integrated marketing initiatives.

Skills/Competencies Required

• Should have knowledge of Graphic designing and tools used to make static creatives
• Strong understanding of content design, storytelling, brand strategy, consumer behaviour, and creative communication.
• Ability to develop end-to-end content strategies across digital, social media, e-commerce, CRM, retail, and offline marketing channels.
• Strong understanding of digital-first content formats including reels, short-form videos, long- form videos, branded content, product storytelling, social creatives, blogs, landing pages, emailers, and digital campaigns.
• Ability to translate marketing briefs, business objectives, and consumer insights into compelling content strategies, communication frameworks, and creative narratives.
• Strong understanding of integrated marketing campaigns across digital, social media, influencer marketing, e-commerce, retail, and offline channels.
• Experience working closely with Brand, Creative, Design, Video Production, Social Media, Performance Marketing, CRM, PR, and external agency teams.
• Strong understanding of AI-powered content creation and design tools to improve content ideation, storytelling, production, personalization, and creative efficiency.
• Ability to evaluate campaign performance, content effectiveness, consumer insights, and engagement metrics to optimize communication strategies.
• Strong project and stakeholder management skills with the ability to manage multiple campaigns and cross-functional initiatives simultaneously.
• Excellent writing, storytelling, communication, presentation, and creative thinking skills.
• Proficiency in AI content tools, Adobe Creative Suite, Figma, PowerPoint, Excel, and relevant marketing and analytics platforms.
• Highly creative, consumer-focused, collaborative, proactive, and execution-oriented with the ability to thrive in a fast-paced environment.