Content Executive

The Role

As Content Executive, you'll play a key role in bringing our social channels to life through engaging, platform-first content. Reporting into the Content Manager, you'll help create, capture, edit and publish content across TikTok, Instagram, YouTube, Facebook and LinkedIn, while supporting day-to-day community management and content reporting.

This is a hands-on role for someone who lives and breathes social media, understands emerging trends, and is excited to create content that connects with Christopher Ward’s audiences. You'll work closely with the wider marketing team and help scale our content output, ensuring a consistent flow of engaging and relevant social content. If needed, your development will be supported, including training in content editing and production processes.

Location & Travel Requirements

This role is based at Christopher Ward’s headquarters in Maidenhead, Berkshire. The successful candidate will be expected to spend a minimum of four days per week working from the office and/or travelling to Christopher Ward partner sites, with additional travel required to support events as needed.

Key Responsibilities:

Content Creation & Capture

• Support the Content Manager in capturing and creating social-first content across the business, including office culture, product launches, events, partner activity and behind-the-scenes moments.
• Film, edit and publish engaging content across TikTok, Instagram Reels, Stories and other relevant social platforms.
• Identify and react to relevant social trends, cultural moments and content opportunities to maximise engagement.
• Create platform-specific assets optimised for audience behaviour, platform best practice and performance.
• Assist with content scheduling and publishing across social channels.
• Maintain a consistent brand tone of voice, visual identity and storytelling approach across all content output.

Content Editing & Publishing

• Edit video and image content for social channels, optimising for platform best practices and engagement.
• Create Instagram Stories, TikTok content and other platform-specific assets.
• Support content scheduling and publishing across channels.
• Maintain a consistent brand tone, visual identity and storytelling approach.

Community Management

• Work closely with Customer Care on day-to-day community management across social platforms.
• Monitor comments, messages and conversations, helping to engage with our community in a timely and authentic way.
• Escalate Customer Care topics or brand-sensitive responses when necessary.

User-Generated Content & Partnerships

• Manage and support the sourcing, organisation and deployment of user-generated content.
• Support content collection and approvals from partners, creators and collaborators.
• Help ensure partner content is delivered on schedule and meets brand standards, supporting Content Manager on partner shoots and events.
• Work closely with the PR team to develop Christopher Ward’s influencer network.

Reporting & Insights

• Lead regular social reporting.
• Track content performance and identify trends, learnings and optimisation opportunities.
• Monitor competitor activity and emerging best practices across social platforms.

Team Support

• Work closely with the Content Manager to deliver the social content calendar.
• Provide on-the-ground content support for launches, campaigns and events.
• Assist with content administration, asset management and production coordination.

What We're Looking For

• Passionate about social media, content creation and storytelling.
• Strong understanding of TikTok, Instagram Reels, Stories and emerging social platforms.
• Comfortable filming content using a smartphone and basic content creation equipment.
• Comfortable liaising with the CW internal team and external partners to deliver impactful content.
• Basic video editing skills, with a willingness to develop and refine editing capabilities.
• Excellent understanding of social trends and platform culture.
• Strong organisational skills and attention to detail.
• Proactive, creative and confident bringing ideas to the table.
• Comfortable working in a fast-paced environment with multiple projects running simultaneously.
• Experience using social media management, reporting or content management tools is advantageous.