Content Head

About VZY

VZY brings India's streaming services into one app, one subscription and one bill, on

phones, the web, and VZY-branded Smart TVs. Underneath the screen sits a payments

and entitlement platform that most aggregators don't have, and we treat it as the

product's backbone. We're part of the Essel Group and based in Noida.

The next year is about three things: an app that just works, discovery that feels personal

rather than a wall of posters, and new formats like curator-led shelves that give people a

reason to come back. These roles sit at the centre of that.

Head of Content & Content Growth

Noida Reports to SVP Product 10–14 years

At VZY, content is the growth engine. You'll lead the team that decides what people

watch, when, and why they come back tomorrow, and you'll own the numbers that prove

it. The role has two sides of equal weight: an editorial instinct for what will land, and the

analytical habit of checking whether it did.

What you'll own

Engagement KPIs. Watch time per user, sessions per week, browse-to-play, rail CTR,

D1/D7/D30 retention and the growth of heavy viewers. You set the targets and you're accountable for them

Programming as growth. The home page, rails, collections and release moments acrosslanguages and regions, planned like campaigns with a hypothesis, a target and a readout

The content-to-growth loop. Working with growth and CRM teams so that what's trending on VZY shows up in push, email, WhatsApp, social and paid, and so that new users land on content chosen to keep them

Editorial inputs to the algorithm. Taxonomies, moods, collections and hand-picks that our recommendation system learns from and blends with. You decide where human judgement beats the model, and prove it

The curator programme. Recruiting and growing the curators behind our shelf format, and setting the quality bar for what they publish.

Partner and release calendar. Knowing what drops across every service we carry, and turning big releases into moments on VZY

Content intelligence. Which languages, genres, partners and formats drive engagement and retention, fed back to partnerships and business teams

You'll likely have

Led content, programming or content growth for a streaming, music or large digital media product in India, with a team of 5+

An editorial instinct you trust, and the discipline to test it: A/B tests, cohort views and dashboards are part of your week, not a monthly report

Owned engagement or retention metrics and moved them Worked closely with product, data and growth teams on personalisation and lifecycle campaigns

Depth across Hindi and at least one other Indian-language market; regional depth is a strong plus

Relationships across the OTT, studio and creator ecosystem.

It'll suit you if you can argue for a film on taste in the morning and defend the same call with a retention curve by evening.