Content Lead

Who you are

• 4-6+ years of experience in content strategy, brand storytelling, or editorial leadership
• Demonstrated ability to craft thoughtful, strategic content across digital channels
• Strong writing and editing skills, with a portfolio that shows both creativity and clarity
• Experience working in fast-growing, cross-functional teams—particularly in mission-driven or healthcare-related companies
• Comfort working in ambiguity, rolling up your sleeves, and managing content end-to-end
• Preference for B2B experience. Open to D2C, but need to have reported into the Marketing function
• Background in brand development or content design, or experience in virtual healthcare, wellness, or adjacent sectors

What the job involves

• As a Content Lead, you will define and own Sage's content strategy, then execute against it through compelling, narrative driven storytelling that drives brand awareness, educates our audiences, and fuels growth
• This is a hands-on role that owns content end to end, from strategy and planning through writing, editing, distribution, and measuring content performance
• You will also lead our Social Media Manager, ensuring our social channels consistently reflect Sage's brand, voice, and content strategy while maximizing audience engagement
• Success in this role depends on three things above all: being strategic enough to define what content should exist and why before determining how to execute it, being a strong communicator who can translate complex healthcare and technology topics into content that is clear and engaging, and being comfortable operating in ambiguity within a fast paced, mission driven environment where you are building process as you go
• Develop and maintain our overarching content strategy across audiences and formats (web, email, blog, social, long-form, and more)
• Own content calendars and campaign planning in collaboration with marketing, product, and GTM teams
• Define and execute Sage's SEO and generative engine optimization (GEO) strategy to increase discoverability across search engines and AI-powered platforms
• Create and manage high-quality editorial content—from thought leadership to case studies, newsletters to landing pages
• Collaborate cross-functionally to align content with business goals, voice, and positioning
• Measure content performance, uncover audience insights, and continuously optimize content strategy based on data
• Lead and mentor the Social Media Manager, setting the strategy for Sage's social channels and ensuring content is aligned with our brand, voice, and business objectives
• Uphold and evolve Sage's brand voice while managing freelance writers, agencies, and other creative partners as needed

Benefits

• You and your health: Your health comes first. Sage covers 100% of your individual medical premium, plus dental and vision. Every employee also gets a free OneMedical membership for modern primary care, plus access to mental health support through Talkspace, fertility care through KindBody, and virtual medicine through Teladoc.
• Your family and time: When life happens, we're with you. Sage grants eight weeks of parental leave to non-birthing parents and 12 weeks to birthing parents. We also offer a hybrid work schedule and unlimited PTO, which we encourage you to use. In addition, Sage has seven company holidays and closes for two weeks at the end of December.
• Your financial future: You're building something here, so you should own a piece of it. All full-time employees receive equity as part of their compensation package, along with a 401(k) through Empower, flexible spending accounts for medical and dependent care, and commuter benefits through Optum Financial.