Content Lead

Roles and Responsibilities :

• Develop and implement content strategies to drive brand awareness, engagement, and lead generation across various digital platforms.
• Collaborate with cross-functional teams to create high-quality content that aligns with business objectives and target audience needs.
• Conduct market research to stay up-to-date on industry trends, competitor analysis, and consumer behavior to inform content strategy decisions.
• Analyze performance metrics such as website traffic, social media engagement, and conversion rates to optimize content strategy effectiveness.

Job Requirements :

• 5-10 years of experience as a Brand & Content Lead in Corporate Interiors, Architecture, Real Estate, Design, Construction, Hospitality, or B2B Services is preferred.
• Proven track record of developing successful content strategies that drive business results.
• Strong understanding of Digital Marketing principles including SEO best practices, social media advertising campaigns management.
• Excellent story writing skills for creating compelling narratives around employer branding initiatives.