Content Lead

Position Purpose

• Lead the content strategy and manage the Content team to strengthen brand awareness, increase engagement, and drive sales across social media and e-commerce channels. Ensure all content consistently reflects the identity and visual direction of Twotwice.

Key Responsibilities

Content Strategy

• Develop monthly and quarterly content strategies and Content Pillars.
• Maintain the brand's tone of voice and storytelling consistency.
• Plan and manage the Content Calendar in alignment with collections and marketing campaigns.
• Analyze content performance and optimize strategies using data-driven insights.

Social Media & Campaign

• Oversee content across Instagram, TikTok, Facebook, LINE OA, and the website.
• Conceptualize ideas for Reels, TikTok, and other short-form video content.
• Create creative briefs for photography, video production, and design teams.
• Collaborate on product launch campaigns and promotional activities.

Team Leadership

• Lead and manage the Content Creator team.
• Review and approve captions, scripts, and visual content before publication.
• Manage timelines and workflows to ensure timely content delivery.

Influencer & Community

• Plan collaborative content with KOLs and influencers.
• Monitor social media trends and consumer behavior.
• Build community engagement and encourage User-Generated Content (UGC).

Creative Team Leadership

• Manage and develop the Graphic Design, Content Creator, and Creative teams.
• Provide constructive feedback to elevate creative quality.
• Foster a collaborative and innovative creative culture.
• Prioritize projects and allocate resources effectively.

Fashion Trend & Brand Innovation

• Stay updated on fashion, lifestyle, design, and digital content trends.
• Analyze competitors and leading fashion brands in both local and global markets.
• Explore innovative ways to present products and enhance customer experience.
• Develop creative concepts that increase brand value and differentiate Twotwice.

Qualifications

• Age 25 years or above.
• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Minimum 2–5 years of experience in Content Marketing or Social Media.
• Strong understanding of Instagram and TikTok platforms.
• Excellent copywriting and storytelling skills.
• Experience working with a fashion brand is highly preferred.
• Strong leadership skills with the ability to manage teams and multiple projects simultaneously.