Content Lead

About the Role:

We’re looking for a Content Lead to manage content across customer and marketing channels, working closely with the Marketing Head and leading a team of 2.

Key Responsibilities:

• Own content across SMS, RCS, WhatsApp, IVR, social media, and website.
• Create and edit SMS, WhatsApp/RCS copy, IVR scripts, social media content, and website content.
• Develop content calendars, messaging frameworks, and brand guidelines.
• Manage the content pipeline from ideation to publishing.
• Review and guide the work of a 2-member content team.
• Work with Marketing, Product, Growth, CRM, Design, and Compliance teams.
• Track content performance across metrics such as open rates, CTR, engagement, and conversions.

Requirements:

• 4+ years of experience in content strategy, content marketing, or copywriting.
• Hands-on experience across at least 3 of these channels: SMS, RCS, WhatsApp, IVR, social media, website/blog.
• Experience leading or mentoring a content team.
• Experience creating content calendars, messaging frameworks, or brand guidelines.
• Experience working with content performance metrics.

Good to Have:

• Experience with Gupshup, Karix, Twilio, MSG91, or similar platforms.
• Experience with DLT, WhatsApp Business policies, or fintech/BFSI content.
• Exposure to CRM/lifecycle marketing.

Application Question(s):

• What is your current CTC?
• What is your expected CTC?
• Are you comfortable working for 6 days a week?
• Are you comfortable with Saket location ?
• What is your notice period?

Work Location: In person