Content Lead

Key Responsibilities

• Translate marketing objectives into actionable content plans, themes, and production schedules.
• Guide the team in developing content tailored to different audience segments and stages of the customer journey.
• Lead brainstorming sessions for advertising concepts, campaign messaging, video topics, and social media content.
• Review Facebook ad copy and creative concepts and recommend new approaches based on previous results.
• Guide the development of long-form video scripts, production outlines, short-form video hooks, and publishing plans.
• Supervise article development, including topic selection, writing briefs, editing, and content updates.
• Oversee website and blog copy to ensure clarity, relevance, and consistency.
• Delegate assignments, establish priorities, and monitor deliverables across the content team.
• Provide constructive feedback to improve creative output, writing quality, and production efficiency.
• Track content performance and identify opportunities to refine messaging, formats, and topics.
• Present regular updates on content progress, results, and upcoming priorities.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, or a related field.
• Experience in content development, content marketing, editorial work, or creative production.
• Previous experience coordinating projects or guiding writers and creative professionals.
• Strong understanding of content planning, audience segmentation, and customer journey mapping.
• Excellent communication, writing, editing, and creative briefing skills.
• Familiarity with video production workflows, digital advertising creatives, and social media content.
• Working knowledge of SEO and content optimization principles.
• Ability to translate broad objectives into clear assignments and actionable creative direction.
• Strong organizational skills and ability to manage competing deadlines.
• Comfortable reviewing performance data and using feedback to improve content.
• Experience with content planning, analytics, and project management tools is an advantage.
• Experience in solar energy, renewable energy, construction, technology, or home improvement is a plus.
• Portfolio or samples of previous content work are preferred.