CONTENT LEAD

Key responsibilities

Strategy and planning

• Define content pillars and a monthly content calendar across TikTok, Instagram, youtube shorts, and Facebook, aligned with brand, campaign and sales priorities.
• Translate brand launches, product drops and mega-sale periods (payday, 9.9, 10.10, 11.11, 12.12) into content plans.
• Set weekly output targets and run the weekly brief, shoot schedule and review.

Production and quality

• Lead batch shoot days and ensure each shoot yields multiple pieces across formats.
• Write or approve hooks, scripts and shot lists; keep content native to each platform.
• Act as the single approver for social content, with a 24-hour turnaround.
• Keep a library of reusable assets, templates and formats that perform.

Performance

• Track and report weekly: output volume, hold rate, watch time, shares and saves, follower growth, and sales attributed to content.
• Double down on winning formats and retire weak ones quickly.

Partnerships and collaboration

• Work with Creative on campaign look-and-feel and with Ecommerce on TikTok Shop, live selling promotion and product priorities.
• Coordinate brand partners' content assets and co-funded content.
• Build and manage the store staff ambassador programme, affiliates and micro-creators (KOCs).
• Brief and manage freelancers or agencies for campaign peaks.

Team

• Hire, coach and manage the Content Studio team.
• Manage the content budget, equipment and studio space.

Qualifications

• 4–6 years in social media or content marketing, with at least 2 years leading a team or content programme.
• A portfolio showing short-form video you planned or led, with results (views, engagement, sales).
• Deep, hands-on understanding of TikTok and Instagram Reels: trends, algorithm signals, native formats.
• Comfortable with data: platform analytics and simple reporting in Google Sheets or Excel.
• Strong writer in English and Filipino; natural in Taglish.
• Retail, ecommerce, sports or lifestyle brand experience is a strong advantage.
• Bonus: TikTok Shop or affiliate/creator programme experience.

Pay: Php35,000.00 - Php45,000.00 per month

Benefits:

• Employee discount
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person