Content Manager

About the role

The Content Manager is responsible for planning, creating, publishing, and monitoring digital content across all assigned brands. This role ensures that all marketing communications are accurate, engaging, aligned with brand standards, optimized for search engines (SEO), and delivered on schedule.

Key responsibilities

• Plan and maintain monthly content calendars across all assigned brands.
• Write engaging social media captions, campaign copy, product descriptions, email newsletters, website content, and promotional materials.
• Schedule and publish approved content across Meta, TikTok, LinkedIn and other digital platforms.
• Coordinate with designers, photographers, videographers, chefs, restaurant teams, Sales, Operations, and E-commerce to execute campaigns.
• Assist in content production, photo-shoots, video shoots, product launches, store openings, and marketing events.
• Ensure all published content follows brand guidelines, tone of voice, pricing, promo mechanics, and branch information.
• Monitor comments, message, reviews, and customer inquiries, and coordinate with the appropriate department when necessary.
• Update and maintain website content, Shopify, GrabFood, Foodpanda, Klaviyo, and other digital channels.
• Implement basic SEO best practices, including keyword research, meta titles, meta descriptions, image alt text, internal linking, and content optimization to improve website visibility and organic traffic.
• Collaborate with the marketing team to optimize website page, blog articles, and landing page for search engines.
• Monitor content performance using analytics tools and prepare weekly and monthly performance reports.
• Organize and maintain digital assets, including image, videos, design files, and campaign documentation.
• Ensure all content is published accurately, on time, and meets quality standards.

About you

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.
• At least 3 years of experience in content creation, social media management, digital marketing, or copywriting.
• Excellent writing, editing, proofreading, and communication skills.
• Strong organizational and project management abilities.
• Familiarity with Meta Business Suite, Canva, Shopify, Klaviyo, Google Analytics, and content management systems.
• Working knowledge of SEO principles, including keyword research, on-page optimization, metadata, and content optimization.
• Experience in food, hospitality, catering, lifestyle, or multi-brand marketing is an advantage.
• Detail-oriented and able to manage multiple projects while meeting deadlines.

Key Performance Indicators (KPIs)

• On-time completion and publishing of content calendars.
• Accuracy and consistency of brand messaging across all platforms.
• Social media reach, engagement, and audience growth.
• Organic website traffic and SEO performance (keyword ranking, click-through rate, and search visibility).
• Growth in website inquiries, online orders, and email engagement.
• Timely execution of campaigns and marketing initiatives.
• Content quality with minimal revision rates and digital campaign performance.
• Proper organization and maintenance of marketing assets and content library.