Content Manager

Content Manager

Location: Mumbai, Maharashtra
Work Mode: Hybrid – Full-time
Reports To: Senior Management / Business Head
Team: Your Media Lab

About the Role

We are looking for a Content Manager to join our Your Media Lab team. The Content Manager will be responsible for planning, managing, and executing content initiatives across multiple digital platforms and projects.

The ideal candidate should have a strong understanding of content strategy, digital media, social media, and content production. They should be highly organised, creative, and comfortable managing multiple projects while coordinating with internal teams, freelancers, vendors, and clients.

This role requires someone who can take ownership of content from ideation to execution and performance tracking, while ensuring consistency with brand objectives and communication goals.

Key Responsibilities

• Develop and manage content strategies and content calendars across digital platforms.
• Plan, coordinate, and oversee the creation of content including articles, social media posts, reels, videos, graphics, campaigns, and other multimedia formats.
• Brainstorm and develop creative content ideas based on brand objectives, audience requirements, and current trends.
• Work closely with designers, video editors, writers, social media teams, and other internal stakeholders to ensure timely content delivery.
• Coordinate with freelancers, agencies, vendors, and external partners wherever required.
• Review and ensure the quality, accuracy, relevance, and consistency of all content before publishing.
• Maintain brand guidelines, communication style, and tone of voice across all platforms.
• Manage multiple content projects simultaneously and track timelines, deliverables, and deadlines.
• Monitor content performance and analyse key metrics to understand what is working and identify areas for improvement.
• Prepare basic content performance reports and share insights and recommendations with management.
• Stay updated with social media trends, platform updates, content formats, and emerging digital media opportunities.
• Identify opportunities to improve content engagement, reach, and overall brand presence.
• Collaborate with the marketing and business teams to align content initiatives with larger business and campaign goals.
• Maintain organised records of content calendars, assets, briefs, deliverables, and campaign-related information.
• Take ownership of content-related projects from planning through execution and reporting.

Requirements

• Bachelor’s degree in Media, Communications, Marketing, Journalism, or a related field.
• 3–5 years of experience in content management, digital media, social media, or a related role.
• Strong understanding of content strategy, social media, and digital platforms.
• Excellent writing, editing, and communication skills.
• Strong creative thinking and ability to develop relevant and engaging content ideas.
• Excellent organisational and project management skills.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Experience working with designers, video editors, writers, freelancers, agencies, or other creative teams.
• Basic understanding of content performance metrics and digital analytics.
• Familiarity with tools such as Canva, Google Workspace, Meta Business Suite, project management tools, or content management systems is a plus.
• Ability to work independently, take ownership, and coordinate effectively with different teams.

What We Offer

• Opportunity to work on diverse content and media projects across multiple platforms.
• Exposure to end-to-end content strategy, production, campaigns, and digital media.
• Opportunity to work closely with creative, marketing, and business teams.
• A collaborative and creative work environment within Your Media Lab.
• Scope to take ownership of projects and contribute to the growth of multiple brands and initiatives.

Pay: ₹40,000.00 - ₹50,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Content management: 4 years (Required)
• Teamwork: 3 years (Required)

Language:

• English (Required)

Location:

• Mumbai District, Maharashtra (Required)

Work Location: In person