Content Manager

Role Overview

We are looking for a Hong Kong-based Social Media & Community Manager to own DinoAI’s local social media presence and community growth. You will manage our social media ecosystem across platforms such as Instagram, X, and Facebook , growing followers and brand awareness through localized content, campaigns, community activities, and close collaboration with our Influencer/KOL marketing team.

Key Responsibilities

• Own and manage DinoAI’s Hong Kong social media accounts, including Instagram, X, Facebook, and other relevant local platforms , with clear strategies for each channel.
• Develop and execute content calendars and social media growth plans to increase followers, reach, engagement, and community activity.
• Plan and execute local campaigns such as product trial/ambassador programs, UGC initiatives, giveaways, online/offline events, and community activations to attract and engage target users.
• Work closely with the Influencer/KOL team to amplify influencer campaigns through owned social channels and community activities, turning KOL exposure into sustained brand and user growth.
• Create and localize social content, including Hong Kong copy, visuals, and short-form videos , independently or with AI and content production tools.
• Build and maintain an active local community by engaging with users, monitoring conversations, collecting feedback, and identifying local content and consumer trends.
• Ensure all local content and campaigns are consistent with DinoAI’s brand positioning, messaging, tone of voice, and Hong Kong cultural context .
• Track key performance metrics and continuously optimize content and campaigns based on follower growth, engagement, reach, UGC participation, traffic, and conversion performance .
• Handle product content localization (application and Web), SEO, App SEO, and AI SEO simultaneously.

Job Requirements

• 3+ years of experience in social media, community, content marketing, or brand marketing in Hong Kong.
• Native-level Hong Kong with strong understanding of Hong Kong consumer behavior, social media culture, and local content trends .
• Hands-on experience managing social media accounts such as Instagram, X, and/or Facebook , with demonstrated results in follower or engagement growth.
• Proven experience creating and executing social campaigns, UGC programs, ambassador/product trial programs, giveaways, or community activities .
• Good understanding of Influencer/KOL marketing and how owned social media and community channels can work together with influencer campaigns.
• Able to independently create and adapt copy, visuals, and short-form video content for social media.
• Comfortable using AI tools for content ideation, copywriting, creative production, localization, user/competitor research, and performance analysis.
• Strong communication and cross-functional collaboration skills; working proficiency in English or Chinese is required.
• Must be based in Hong Kong and deeply familiar with the local social media and content ecosystem.
• Experience in localization (application and Web), SEO, App SEO, and AI SEO