Content Manager

Designation: Manager Content

Location: Mumbai

Experience: 6 –10 years

Industry Preference: Luxury, Jewellery, Premium Lifestyle Brands

Role Overview

The Content Manager will lead content strategy, brand storytelling, and creative development across all channels. This role requires a seasoned professional with a deep understanding of luxury communication, strong leadership skills, and the ability to shape premium narratives. The role works closely with the brand team, digital, and creative partners.

Reports To

GM – Brand, creative & content

Key Responsibilities

Content Strategy & Brand Voice

• Define and maintain a consistent, premium brand voice across platforms.
• Lead content planning for brand campaigns, launches, retail, CRM, and digital initiatives.
• Oversee long-form, short-form, editorial, and script-based content.

Campaign & Creative Leadership

• Develop narratives for festive/bridal campaigns, films, product stories, and brand-led storytelling.
• Provide creative direction to agencies, writers, and production teams.
• Ensure alignment of message, design, and brand ethos across all communication.

Team & Stakeholder Management

• Lead and mentor content writers, freelancers, and agency partners.
• Collaborate closely with brand, design, digital commerce, CRM, and production teams.
• Drive seamless integration of content within broader brand strategy.

Insights & Optimisation

• Use consumer insights, engagement data, and competitive reviews to refine content strategy.
• Identify new content formats, storytelling opportunities, and luxury benchmarks.

Key Skills & Competencies

• Exceptional writing, editing, and narrative creation abilities.
• Strong understanding of luxury communication and consumer behaviour.
• Leadership qualities with experience managing teams and agencies.
• High creative judgement with refined aesthetic sensibilities.
• Strategic mindset with strong execution capability.

Key Success Metrics (KPIs)

• Content Output: Adherence to the monthly content calendar (No. of assets delivered).
• SEO Performance: Improvement in organic search rankings for key product keywords driven by content.
• Engagement Rate: Avg. engagement rate on social media & CRM platforms

Qualifications

• Degree in Journalism, Mass Communication, Marketing, or related fields.
• 6 –10 years of experience in luxury, jewellery, premium fashion, or lifestyle brands.
• Proven success in leading content strategy and premium content creation.
• Robust portfolio showcasing luxury-centric storytelling.

Why Join TBZ

TBZ is embarking on a journey to define the next chapter of its legacy. We are committed to an aggressive and dynamic brand approach that will:

• Elevate our positioning as a leader in design and trust.
• Introduce fresh narratives that highlight our exquisite craftsmanship and heritage.
• Shape the storytelling of one of India’s most iconic luxury brands.
• Lead high-impact content across digital, retail, and campaign spaces.
• Opportunity to influence brand voice at a national scale.
• Work in fast paced, consumer focused and result driven environment stimulating your creative and analytical mindset.