Content Manager

Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.

Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.

Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.

Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign

Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.

• Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.
• Coordinate content usage rights and permissions for paid promotion with internal teams and creators.

Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.

• Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.
• Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.

Stay current on platform trends, emerging creators, and changes in audience behavior.

Manage multiple client accounts while maintaining quality and meeting deadlines.

Work effectively in a team environment and maintain a positive, cooperative rapport with staff, management, and clients.

1-3 years of experience in social media content or influencer marketing; agency experience preferred.

Hands-on experience with Facebook/Instagram paid ad campaigns (Meta Ads Manager) strongly preferred.

Experience assisting with or managing influencer campaigns, from sourcing through reporting. A portfolio of social content or campaigns you've contributed to - internship, coursework, freelance or personal brand work all count- - ideally with measurable results.

Excellent writing, editing, storytelling, and creative briefing skills.

Working knowledge of major social platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.

Experience or coursework in sourcing and vetting influencers, negotiating partnerships, and managing creator relationships.

Ability to interpret campaign metrics such as reach, engagement, clicks, conversions, and return on ad spend.

Familiarity with social publishing, analytics, project management, and influencer discovery tools (e.g. Meta Business Suite and Sprout Social).

Understanding sponsored content disclosures, licensing, and brand safety.

Strong organizational, communication, and client presentation skills.

Self-starter who can work independently and collaborate across creative, content and paid media teams.

Proven ability to handle multiple projects, meet deadlines, and maintain a professional, positive demeanor with clients.

Basic video editing, design, or on-camera content creation skills are a plus.

2060 Digital, voted one of Cincinnati's Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career.

2060 Digital works with a wide range of clients across industries to build their social media presence and create and maintain a consistent brand voice. The Content Manager works directly with the content and creative teams to plan, create, produce, and post social content, manage copywriting tasks and influencer campaigns for a diverse client roster. This role offers the opportunity to exercise creative judgment, develop original ideas, and work independently across social strategy, copywriting, influencer management, and paid social.

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

We are an equal opportunity employer, including disability/vets.

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.