Content Manager

Content Managers at Weidert Group turn technical subject matter into content that industrial buyers find, understand, and act on. You will interview engineers and executives, write across every format we produce, and decide how one body of expertise becomes a pillar page, a LinkedIn post, a video script, an ad set, and an answer on AI assistant cites. Agency experience helps. Judgment and curiosity matter more.

Job Description

• Writes for a range of media types, including websites, blogs, advanced content, email, social, video scripts, PR and paid ads, where tone, length, purpose and technical depth vary significantly
• Interviews client subject matter experts and turns those conversations into original content, asking the questions that surface specifics a competitor cannot copy
• Translates technical subject matter into language a specific reader can use, without sacrificing the accuracy an engineer would check
• Applies SEO and AEO principles, structuring content with the headings, schema, and question framing that serve search engines, AI assistants, and human readers
• Manages assigned content across LinkedIn, YouTube, email, client blogs, landing pages, and paid channels, and develops video concepts and scripts with creative teammates
• Builds, documents, and maintains the AI projects, skills, and prompt systems that make content production repeatable, and applies editorial judgment to every output before it publishes
• Works alongside strategists on positioning and messaging, runs documented content experiments, and reports what to keep, kill, or scale

Requirements EXPERIENCE & EDUCATION/TRAINING

• A BA/BS in marketing, journalism, English, or a related field, or equivalent experience
• At least 5 years writing professionally, including technical or B2B subject matter
• A portfolio across multiple formats, with at least one piece you can show performed
• Experience interviewing subject matter experts and publishing what comes out of it
• AI systems you built yourself: projects, skills, or prompt workflows used in production
• Working knowledge of SEO and AEO research, content structure, and performance measurement
• Proficiency in HubSpot CMS or similar, plus LinkedIn publishing and YouTube

ATTITUDE & PERSONALITY

• A writer who thinks like a marketer. You start from what the audience needs to believe, not from a word count. We want a confident thinker who writes very well and can defend a choice
• Technical curiosity, and the follow-up question that produces a real insight
• An experimenter who measures and changes course on evidence
• Direct. Raises problems early and takes feedback without friction
• Self-directed, and does not wait to be managed

Apply here: https://www.weidert.com/careers/content-manager