Content Manager – D2C (D2C Background Mandatory)

JOB DESCRIPTION | MANAGER – CONTENT, PERFORMANCE MARKETING

Designation: Manager – Content, Performance Marketing

Department: Marketing / D2C

Location: Mumbai

ROLE SUMMARY:

Kimirica is a luxury D2C brand offering premium products across Bath & Body, Skincare, Fragrances, Home, Wellness and Gifting . The Manager – Content, Performance Marketing will be responsible for creating high-converting, performance-led content across Meta, Google and other digital channels.

The role requires a strong understanding of consumer psychology, copywriting, brand storytelling and performance marketing , with the ability to turn product features and consumer insights into compelling content that drives clicks, engagement and conversions while maintaining Kimirica’s premium brand voice.

KEY RESPONSIBILITIES

• Develop performance marketing content and copy for Meta, Google and other digital platforms, including ad copies, headlines, hooks, CTAs, product messaging and campaign concepts.
• Write and develop high-performing scripts and content concepts for Reels, UGC, video ads, static creatives, carousels and other performance-focused formats.
• Translate product benefits, USPs, consumer insights and offers into compelling, conversion-focused communication while maintaining Kimirica’s luxury brand positioning.
• Work closely with Performance Marketing, Creative, Brand and E-commerce teams to develop content based on campaign objectives, customer journeys and platform requirements.
• Analyse content and creative performance such as CTR, engagement, conversion and ROAS to identify winning messaging, hooks and content formats and continuously improve copy.
• Build and maintain a content testing framework , experimenting with different hooks, messaging, storytelling angles, CTAs and creative formats to improve campaign performance.

KEY SKILLS & COMPETENCIES

• Excellent copywriting and content writing skills with a strong understanding of performance marketing.
• Strong understanding of Meta and Google advertising formats , ad copy requirements and digital consumer behaviour.
• Ability to write short-form, conversion-focused content without compromising brand tone and storytelling.
• Strong understanding of hooks, CTAs, UGC, video scripts, storytelling and creative concepts .
• Ability to use performance data and consumer insights to improve content and messaging.
• Strong communication, creative thinking and collaboration skills.

QUALIFICATIONS

• Graduate/Postgraduate in Marketing, Advertising, Communications, Journalism, Mass Media, English or a related field.
• Prior experience in D2C, E-commerce, Beauty, Personal Care, FMCG, Lifestyle or Luxury brands will be preferred.
• Proven experience in performance marketing content, copywriting or digital content , preferably for Meta and Google campaigns.
• A strong portfolio demonstrating performance ad copies, scripts, campaign concepts and conversion-focused content is preferred.