Content Marketer

About HyperVerge

HyperVerge is a deep tech AI company providing identity verification solutions for companies in BFSI, Ed-tech, Telecom, Digital Lenders, and Marketplaces. Our homegrown AI powers large enterprises like Jio, SBI, and Bajaj Finserv, and has powered 2 billion+ AI-based automated ID checks. HyperVerge is on the path to $100M revenue and getting there requires exceptional content that unpacks complex ideas in AI and BFSI, builds trust with buyers, and drives organic and pipeline growth.

Mission

As Content Marketer at HyperVerge, you will build the narratives, frameworks, and content programs that drive growth, audience engagement, and sales pipeline. This is a high-ownership IC role. You will sit at the intersection of brand, PR, and email marketing. You will not just produce content, you will define what gets made, why, for whom, and how it performs.

Outcomes for the first year

Within the first 3–6 months:

• Publish a PR strategy covering target publications, executive positioning, narrative pillars, a reactive comms framework, and a quarterly pitch calendar
• Secure consistent earned coverage in tier-1 business and fintech publications through pitches, bylines, data stories, and expert commentary
• Set up and document the email infrastructure: domain strategy, authentication (SPF, DKIM, DMARC), warm-up, suppression lists, and deliverability monitoring
• Define the email program structure: segments, cadences, nurture flows, and a newsletter with a clear editorial point of view
• Establish a reporting rhythm for both channels: coverage, share of voice, deliverability, engagement, and pipeline attribution
• Introduce AI tooling into both workflows and demonstrate measurable efficiency gains

Within the first year:

• Make HyperVerge a go-to source for journalists covering identity verification, AI fraud, and digital onboarding
• Run a healthy email program at scale with deliverability, bounce, and complaint rates within industry benchmarks and measurable pipeline contribution
• Build a library of reusable PR assets: executive bios, proof-point sheets, data stories, award submissions, and a crisis comms playbook
• Establish repeatable playbooks for both channels (launch PR cycle, reactive comms, nurture templates, list hygiene cycles) that can scale with the team

Responsibilities:

1. Public Relations & Media Relations

Own PR strategy and execution across business, fintech, technology, and trade media, building journalist relationships and placing press releases, bylines, and expert commentary.

2. Executive Positioning & Agency Management

Shape positioning for the CEO, CTO, and senior leaders through speaking opportunities, awards, and media prep, while managing the PR agency on briefing, approvals, and performance.

3. Reactive & Crisis Communications

Monitor news for moments where HyperVerge has a credible point of view and respond quickly, while maintaining holding statements and escalation paths for issues management.

4. Email Infrastructure & Deliverability

Own the email tech stack and sending infrastructure, including domains, authentication, warm-up, sender reputation monitoring, list hygiene, compliance, and rapid diagnosis of deliverability incidents.

5. Email Program & Performance

Design and run segmentation, nurture sequences, newsletters, launch campaigns, and sales-support sequences, with A/B testing and a performance dashboard tied to leads and pipeline.

6. Content & Brand Voice

Translate complex AI, identity verification, and BFSI concepts into clear narratives for journalists and buyers, keeping all PR and email output consistent with HyperVerge's brand voice.

7. Performance Monitoring & AI Adoption

Report on both channels to leadership on a regular rhythm and actively use AI tools for media research, pitch drafting, email copy, and deliverability analysis.

8. Cross-Functional Collaboration

Work with Product, Sales, BD, Growth, and Product Marketing to turn launches, proof points, and customer stories into press angles and email campaigns.

Requirements

Must Haves:

• An overall 2-3 years of experience, with a minimum of 1 year of hands-on PR experience (in-house or agency)
• A track record of securing earned media coverage: pitches that landed, bylines placed
• Strong writing and editing skills across press releases, bylines, pitches, and email copy
• Hands-on email marketing experience covering strategy, segmentation, copywriting, and performance tracking
• Working knowledge of email infrastructure and deliverability
• Experience operating at least one marketing automation or outreach platform
• Ability to analyse coverage and email performance data and make data-informed decisions
• Strong project management and self-organisation
• Comfort working cross-functionally
• Hands-on experience with AI tools

Good to Haves:

• Experience in BFSI, Fintech, SaaS, or enterprise technology
• Experience managing a PR agency as a client or working inside one
• Familiarity with cold outbound infrastructure (multi-domain setups, inbox rotation, warm-up tooling)