Content Marketing Associate

Key Responsibilities :

• Manage weekly and monthly content calendars and ensure timely execution.
• Convert content strategies into clear and actionable execution plans.
• Prepare briefs for reels, carousels, static posts, campaigns, founder content, and rider content.
• Assist with scripts, hooks, captions, CTAs, and social media copy.
• Coordinate with content creators and graphic designers for creative execution.
• Plan and coordinate content shoots, including scripts, locations, people, references, and timelines.
• Coordinate creative revisions and ensure content follows brand guidelines.
• Manage day-to-day publishing across Instagram, LinkedIn, YouTube Shorts, X, and other relevant platforms.
• Monitor social media engagement, audience responses, and content trends.
• Research trending reels, memes, creators, formats, and competitor content.
• Maintain a content idea bank and identify relevant trend opportunities.
• Assist with influencer and creator outreach, briefs, deliverables, and campaign tracking.
• Track content performance metrics including reach, impressions, views, watch time, engagement, shares, saves, and follower growth.
• Prepare weekly/monthly content performance reports and share key observations.
• Maintain content trackers, documentation, creative assets, scripts, briefs, and approval processes.
• Coordinate with internal stakeholders to ensure deadlines are met and execution delays are minimised.

Preferred Candidates:

• 0-2 years of experience in Content Marketing, Social Media, Digital Marketing, or a similar role.
• Strong understanding of Instagram, LinkedIn, YouTube, and X.
• Strong understanding of social media content formats and trends.
• Good awareness of memes, creators, internet culture, and emerging trends.
• Ability to convert ideas into clear execution plans.
• Ability to manage multiple content pieces simultaneously.
• Strong attention to detail and ownership.
• Comfortable working in a fast-paced startup environment.