Content Marketing Manager

Job Summary:

A Content Marketing Manager develops and manages content strategies that increase brand awareness, engage target audiences, generate leads, and support business growth. The role oversees content creation across digital channels while ensuring consistency with the company’s brand and marketing objectives.

Key Responsibilities:

Develop and execute comprehensive content marketing strategies.

Create and manage content for websites, blogs, social media, email campaigns, newsletters, and other digital platforms.

Conduct market, audience, and competitor research to identify relevant content opportunities.

Manage the editorial calendar and coordinate content production schedules.

Write, edit, and proofread marketing materials to ensure quality and brand consistency.

Collaborate with designers, SEO specialists, social media teams, and other marketing professionals.

Optimize content for SEO, search visibility, engagement, and lead generation.

Monitor content performance using analytics tools and prepare performance reports.

Identify trends and develop timely content aligned with customer interests and business goals.

Manage freelance writers, agencies, and other external content partners when needed.

Maintain consistent brand voice, messaging, and visual content standards.

Continuously improve content strategies based on performance data and customer feedback.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

Proven experience in content marketing, digital marketing, copywriting, or a similar role.

Strong writing, editing, storytelling, and communication skills.

Knowledge of SEO, social media marketing, email marketing, and content analytics.

Experience with content management systems such as WordPress is an advantage.

Familiarity with Google Analytics, SEO tools, and digital marketing platforms.

Strong project management, creativity, organization, and analytical skills.

Key Skills:

Content strategy

Copywriting and editing

SEO and keyword research

Social media marketing

Digital marketing

Storytelling

Audience research

Content analytics

Project management

Brand management

Pay: KD700.000 per month

Work Location: In person