Content Marketing Manager

Who you are

• We're looking for someone with strong creative instincts and a sharp sense of what performs on each platform (and why)
• You are the right fit if you’re excited about using AI to build new workflows and achieve an outsized impact without leaning into slop. Above all, you can craft a compelling story and tell it in any format
• Around 5 years of experience in content marketing, video production, or social content, ideally in B2B SaaS
• Demonstrated experience building and growing a video-first social presence, with YouTube experience strongly preferred. We'll want to see the channel and the results
• Proven comfort shooting and editing social-first video end to end: you can plan a shoot, run an interview, and cut it yourself
• Strong writing and editing ability, including the judgment to edit AI drafts and make them sharper
• A repurposing instinct: evidence that you can build one substantial asset and get real distribution out of it across multiple channels
• Practical AI fluency at the workflow level, with concrete examples of how you've used it to improve speed, quality, or experimentation
• Experience growing a brand in the Canadian market. Fintech or finance-adjacent experience is a strong plus
• Candidates must be based in Toronto to support regular in-person video creation
• At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you

What the job involves

• Float's Marketing team is hiring a Content Marketing Manager to grow our brand across Canada by creating, distributing, and amplifying exceptional content for the founders and finance teams behind the country’s fastest-growing companies
• Eporting to our Content & Communications Lead, you'll own our organic social channels, run the content calendar, and execute on content creation across multiple formats
• Produce multi-format content: build pillar pieces on what Canadian finance teams care about, then cut them into video, social, written, and email assets
• Build and grow Float's presence across organic channels including YouTube, LinkedIn, Instagram, Reddit, and blog
• Drive the content calendar and cadence across channels, partnering with Growth Marketing so output drives acquisition and conversion, not just volume
• Run video production end to end: set the strategy and point of view, then plan, shoot, and cut it yourself
• Build and document AI workflows for research, scripting, editing, and repurposing
• Test new formats and angles, partner with our designer on the visual system, and let results decide where your effort goes

Benefits

• Competitive coverage of medical, dental and vision insurance for employees
• Education & learning stipend for personal growth and development
• Flexible vacation time
• Work from home stipend to help you succeed in a remote environment