Content Marketing Manager

• Coursera is looking for a strategic Content Marketing Manager to lead various content marketing initiatives related to the industries and personas we serve in Coursera’s enterprise marketing programs
• The role reports to the senior manager of enterprise content marketing and is a highly cross-functional position
• Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets
• Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed
• Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas
• Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics
• Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing

Benefits

• Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
• We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
• Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
• We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
• Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
• Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
• Employees earn company stock, so you can own what we build together and share in our success- You are a creative individual who is motivated to tell impactful stories with content and are comfortable analyzing data to inform your strategies
• Strong communication and collaboration skills are required to drive alignment across the marketing, sales, and leadership teams
• The ideal candidate will have experience developing high-performing content assets tailored to specific audiences and buyers, across a range of formats, including data reports, e-books, videos, and webpages
• Bachelor’s Degree in English, Communication, Journalism, or a related field
• Experience using AI-powered tools to improve efficiency and scale content production
• Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages
• 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns
• Understanding of SEO/AIO/GEO content creation best practices
• Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative
• Experience creating content tailored to specific audiences (by industry, persona, vertical)
• Comfortable creating both thought leadership content and product-feature content
• A demonstrable understanding of the evolving ed-tech landscape and the future of learning
• Strategic, metrics-driven mindset balanced with a passion for creative problem-solving
• Agency experience