Content Marketing Specialist

About this role

The Content Marketing Specialist owns the day-to-day content programme across our brands. The role turns product, project and customer information into useful content that attracts qualified leads, supports sales activity and keeps marketing campaigns active after launch.

Working closely with the Marketing Manager, Product, Sales and Design teams, this person will plan, create, publish and measure content across websites, email and social channels.

Key responsibilities

Website, SEO and content

• Create and maintain website content across our brands.
• Improve organic search performance through keyword research, content planning, on-page SEO and regular content updates.
• Write product pages, category content, case studies, Learning Hub articles, technical explainers and campaign landing pages.
• Keep website content accurate, current, clear and consistent with each brand’s positioning.
• Identify content gaps and recommend practical improvements to website journeys and lead capture.

Campaign and product-launch support

• Develop content for product launches, promotions, merchant activity, trade activity and seasonal campaigns.
• Turn product features, customer questions and sales feedback into clear customer-facing material.
• Produce lead-generation resources such as guides, checklists, comparison tools, forms and downloadable content.
• Support case studies and project stories from initial briefing through to publication.
• Maintain campaign content once live, including follow-up emails, website updates and social posts.

Email marketing and lead nurture

• Build and send EDMs for merchants, specifiers and homeowners.
• Create email nurture journeys that guide prospects from initial interest to enquiry.
• Segment audiences with support from the Marketing and Sales teams.
• Test subject lines, content, calls to action and send timing to improve engagement and conversion.

Social media and content calendar

• Manage social media channels and maintain a forward content calendar.
• Plan, write, schedule and publish posts that promote products, campaigns, projects and useful industry content.
• Coordinate imagery, video and design requirements with internal and external creative partners.
• Monitor channel performance and use results to improve future content.

Cross-functional coordination and reporting

• Work with Product, Sales and Design teams to gather information, stories, technical detail and customer feedback.
• Coordinate content requirements with designers, agencies, suppliers and other external partners.
• Track and report on website traffic, SEO performance, leads, email results, social engagement and campaign outcomes.
• Keep content projects organised, on schedule and aligned with agreed marketing priorities.

General marketing support

• From time to time, support the Marketing Manager with other marketing projects and activities as required.

Skills and experience

• 3+ years’ experience in content marketing, digital marketing, communications or a similar role.
• Strong writing and editing ability, with the ability to explain technical products in plain language.
• Experience managing website content and SEO activity.
• Experience creating email campaigns and automated nurture journeys.
• Working knowledge of social media management and content scheduling.
• Confidence using analytics tools to measure traffic, leads, engagement and conversions.
• Strong organisational skills and the ability to manage multiple projects and deadlines.
• Experience in building products, interiors, trade, retail or B2B marketing is preferred.

Personal qualities

• Commercially minded and focused on work that generates useful customer interest.
• Curious about products, customers and how people make purchase decisions.
• Comfortable taking ownership of a content plan and following work through to publication.
• Able to work independently, while communicating clearly with a range of internal teams.
• Detail-focused, practical and reliable.

Measures of success

• Consistent publication of useful content across websites, email and social channels.
• Growth in organic website traffic and qualified lead volume.
• Improved email engagement, nurture performance and campaign conversion.
• Stronger product-launch and campaign follow-up.
• Accurate, current and customer-focused website content across each brand.