Content Operations Team Lead

Content Operations Team Lead

Content Operations Team Lead / Supervisor

Key Responsibilities

• Content Operations Strategy: define the platform's overall content-operations plan; control content structure, topic mix, and update cadence; plan the content calendar and feature scheduling to boost content appeal and competitiveness

• Content Team Management: manage the content-operations team; assign playlists, features, and publishing tasks; mentor specialists; review content quality; control output efficiency and cadence

• Distribution & Recommendation Strategy: lead the overall arrangement of homepage, channels, and recommendation slots; collaborate with product/algorithm teams to optimize distribution and improve CTR, views, and watch time

• Acquisition & Growth: coordinate multi-channel promotion (search, social, partnerships, campaigns); define and drive user-acquisition and membership-growth strategies; own traffic and new-user targets

• Campaign Planning: lead the end-to-end planning and execution of major campaigns (acquisition, activation, membership conversion, virality); coordinate cross-team resources; own campaign results and ROI

• Data Analysis & Decisions: build and refine the analytics system; deeply analyze Baidu Analytics and playback-backend data (traffic structure, playback/completion, retention, membership-conversion funnel, channel effectiveness); drive content and campaign decisions with data; produce analysis reports and optimization plans

• Retention & Conversion Optimization: define strategies to improve retention and paid conversion via content optimization, recommendation optimization, A/B testing, and landing-page/campaign optimization

• Content System Building: establish standards and SOPs for content publishing, feature production, and quality review; improve the asset and knowledge base; raise team efficiency and content reuse

• Content Resource Coordination: collaborate with copyright/procurement teams and influence content acquisition based on data feedback; work with product, tech, and marketing teams to drive projects

• Cross-Department Collaboration & Reporting: coordinate resources across departments to advance operations goals; report operations data, progress, and optimization suggestions upward

Requirements

• 4+ years of content-operations experience; 2+ years of team management; experience with video / film / long- or short-form video platforms preferred

• Excellent content planning, campaign coordination, and user-growth abilities

• Proficient in Baidu Analytics and similar tools; able to independently perform data analysis and formulate strategy

• Proven results in user acquisition / membership growth preferred

• Strong team management, cross-department coordination, and project-driving skills