Content Operator

Content Operator

KITX Group | Reports to Andrew Kitley, Managing Director

The role in short

You turn one hour of Andrew Kitley's time each week into a full week of published content. He is the source. You are the engine.

This is a production role, not a strategy role. The strategy exists. The audience exists. What is missing is someone who can capture what Andrew knows, shape it into posts, clips and emails, publish it on schedule, and route the leads it creates back to him.

It suits someone who likes shipping, writes fast and clean, and would rather publish five good things a week than plan one perfect campaign a quarter.

About Andrew and the group

Andrew Kitley is Managing Director and co-founder of Kitall, a structural, civil and temporary works engineering consultancy founded in 2018. He has 20+ years in construction, with projects including Heathrow Terminal 2, Tottenham Hotspur stadium and 22 Bishopsgate.

He already has an engaged LinkedIn audience, with posts averaging around 9,000 impressions.

The businesses you will create content for:

• Kitall - Structural, civil and temporary works engineering, including cladding remediation. 2,000+ projects delivered.
• Cheat Mode - AI training for the UK construction industry, delivered in cohorts.
• Urban Matrix - Site survey, testing and investigation.
• Ironstone Developments - Property development and construction.
• NeoByte - Software studio.

Construction buys from people it trusts. That is why Andrew's voice comes first and the company pages come second.

What you will do

The week runs on one fixed rhythm:

• Capture. Run a 60 to 90 minute weekly session with Andrew. You bring the questions and the topics. He brings the stories, opinions and site experience. Record everything.
• Collect. Pull in raw material between sessions: voice notes, site photos and footage, project wins, client questions.
• Produce. Turn that material into finished content in Andrew's voice.
• Publish. Schedule and post to an agreed weekly calendar. Nothing goes out late.
• Engage. Manage comments and DMs. Reply in Andrew's voice to routine messages and flag real leads to him the same day.
• Report. Send a one-page weekly summary: what went out, what worked, what leads came in.

Weekly output once you are up to speed:

• LinkedIn posts on Andrew's profile - 4 to 5 per week
• Short video clips (site and talking head) - 2 to 3 per week
• Company page posts (Kitall and Cheat Mode) - 3 per week each, mostly repurposed
• Email newsletter - 1 per fortnight

You will also keep a content bank: a running library of stories, case studies, stats and photos so there is never a blank week.

Scope and priorities

Your time is split by priority, not shared equally across five brands.

Priority Channel Share of your time

• Andrew's personal LinkedIn and video 50%
• Kitall company content 20%
• Cheat Mode company content and cohort launches 20%
• Urban Matrix, Ironstone, NeoByte 10%, repurposed content only

What is not in the role:

• Brand strategy, rebrands or visual identity work
• Paid advertising
• Website builds
• PR and events

If those needs come up, flag them. Do not absorb them.

What success looks like

You are measured on pipeline, not popularity. Impressions and followers are tracked but they are not the goal.

Measure and why it matters

• Inbound enquiries attributed to content: The main number. Tracked weekly per business.
• Qualified DMs and conversations handed to Andrew: Shows content is reaching buyers, not just peers.
• Cheat Mode seats sold through content: Direct revenue from your work.
• Publishing consistency: Posts shipped against the calendar. Target is 100%.
• Andrew's time spent: Must stay under 90 minutes a week.

Targets are set in week one against the current baseline.

The first 90 days:

• Days 1 to 30. Learn the businesses and Andrew's voice. Build the content calendar and content bank. Publishing runs at full volume on Andrew's profile by week three.
• Days 31 to 60. Kitall and Cheat Mode pages running to schedule. Video clips going out weekly. First newsletter sent. Lead tracking in place.
• Days 61 to 90. Clear evidence of enquiries coming from content. A documented system that runs without Andrew chasing it. Review at day 90 decides whether the role continues and grows.

Who we are looking for

Must have

• A track record of ghostwriting or producing content for a founder or senior leader, with results you can show
• Strong LinkedIn writing: hooks, structure, plain language, no corporate filler
• Short-form video editing skills (CapCut, Premiere or similar), including captions
• The ability to interview: you can pull a good story out of a busy person in ten minutes
• Reliability. You hit the calendar every week without being chased
• Comfort with AI tools for transcription, drafting and repurposing

Good to have

• Experience in construction, engineering, property or another B2B trade sector
• Email newsletter experience
• Basic design skills (Canva or Figma) for carousels and graphics

Probably not a fit if

• You want to spend your time on strategy decks rather than publishing
• You need detailed briefs before you can start
• You write in a polished corporate voice. Andrew's style is direct, opinionated and plain spoken

You do not need an engineering background. You do need the curiosity to learn what temporary works, cladding remediation and scaffold design actually involve, because the audience will spot it if you don't.

Terms

Commitment: 3 days per week

Contract: Temp to perm. 3-month temporary contract, moving to a permanent role after a successful review at day 90

Salary: £35,000 to £45,000 full-time equivalent, depending on experience. Pro rata for 3 days a week: £21,000 to £27,000

Location: Hybrid. 1 day a week in the office at 200 Tower Bridge Road, London SE1, including the weekly session with Andrew, and 2 days remote. Occasional site visits for filming.

Reports to Andrew Kitley, Managing Director

Support: Design and video editing support available through the group's Hyderabad team

Start: As soon as possible

If the first 90 days deliver, the role becomes permanent, with scope to grow it.

How to apply

No CV-only applications. Show the work.

Send to [email protected]:

1. Three pieces of content you produced for someone else, with the results each one got

2. A two-minute video or voice note on why this role suits you

3. Your salary expectations and availability

Shortlisted candidates will do a paid trial task. You get a 15-minute recording of Andrew talking through a real project and have 48 hours to turn it into three LinkedIn posts and one short clip. The trial is paid.

The process is three steps: application, paid trial, then a 45-minute conversation with Andrew. A decision follows within a week of the final conversation.

Pay: £35,000.00-£45,000.00 per year

Benefits:

• Bereavement leave
• Company events
• Company pension
• Health & wellbeing programme
• Private medical insurance
• Sick pay
• Work from home

Work Location: Hybrid remote in London SE1 2UN