Content Planner

Role Overview

We are looking for a creative, data-driven, and trend-obsessed Content Planner to spearhead our brand’s vertical video strategy in the beauty space. In this role, you will concept, shoot, and edit engaging short-form video content that captures beauty trends, showcases product textures/swatches, highlights transformations, and builds a loyal community.

Key Responsibilities

• Beauty Content Ideation & Trend Spotting: Daily monitoring of TikTok, IG Reels, and YouTube Shorts to identify emerging beauty trends, audio, and viral formats before they peak.

• End-to-End Production: Scripting, lighting, shooting, and editing video assets. This includes talking-head reviews, GRWMs (Get Ready With Us), unboxings, aesthetic swatch videos, and tutorial-style content.

• On-Camera Collaboration: Directing internal talent, beauty creators, or micro-influencers during shoots; optional on-camera hosting if comfortable.

• Fast-Paced Editing: Cutting footage with snappy, retention-focused pacing using CapCut or Adobe Premiere Pro. Adding dynamic, brand-aligned captions, sound effects (ASMR elements are a plus), and transitions.

• Performance Analysis: Tracking metrics (retention rate, watch time, shares, saves, and conversion links) to iterate on what drives community engagement and sales.

Requirements & Qualifications

• Experience: 2–3+ years of experience producing high-performing short-form video content, specifically within the beauty, skincare, cosmetics, or lifestyle space (portfolio of past viral or high-engagement videos required).
• Niche Knowledge: Deep familiarity with beauty culture, terminology (e.g., undertones, finishes, active ingredients), and top beauty creators/brands on social media.
• Technical Toolkit: Expert-level proficiency in mobile editing (CapCut) and/or desktop editing (Adobe Premiere Pro, After Effects). Strong grasp of mobile cinematography, lighting setups (ring lights, softboxes, natural lighting), and audio clarity.
• Aesthetic Eye: An intuitive understanding of modern visual aesthetics, color grading, and clean visual storytelling tailored to beauty audiences.
• Able communication in English.