Content Professional - Copywriter

Content and Copywriter

• Job Overview: This is not a blog writing role.
• This role is about writing content that drives clicks leads and conversions.
• You will work closely with marketing, sales, and design team to create high impact content across ads, landing pages, social media, podcast scripts and retention channels.

Key Responsibilities:

• Write high-converting ad copies for Meta and Google campaigns
• Create landing page content focused on lead generation and conversions
• Write WhatsApp messages, email campaigns and push notifications
• Develop scripts for reels and short-form videos
• Translate product features into simple benefit-driven messaging
• Work with performance marketing team to improve click through rate and conversion rate
• Support SEO focused pages with keyword driven content
• Continuously test and improve messaging based on campaign performance
• Strong understanding of copywriting and content writing
• Ability to write for ads landing pages and performance campaigns
• Understanding of user psychology hooks and messaging
• Basic knowledge of SEO keywords search intent and content structure
• Ability to adapt tone for different audiences B2B and B2C
• Interest in fintech investing or financial products is a plus