Content Specialist

Content Specialist — Industrial Manufacturer

 

• Shape a global brands voice
• Get ahead of the AI search curve
• B2B/industrial content role for a global manufacturing audience

About the Role

Our client is a true Kiwi success story!  They are a fast-growing, globally distributed New Zealand manufacturer supplying industrial equipment to food, chemical, pharmaceutical, and minerals processing sectors worldwide. They're looking for a Content Specialist to join their marketing team at their Auckland headquarters.

The ideal candidate is comfortable distilling technical information into clear, credible content.  Someone who understands that in B2B industrial marketing, clarity and problem-solving is king. You'll create content addressing real operational pain points for a technical, global audience.

Key Responsibilities

• Technical Content Creation: Translate technical product information into blogs, white papers, technical videos, product overviews, and lighter-touch content.
• Technical Collaboration: Partner closely with technical/engineering leads and sales engineers to ensure full accuracy across all published materials.
• Global Communication: Create and refine multilingual technical documentation and marketing collateral for an international network of resellers and distributors.
• Channel Management: Manage and optimise content across web, LinkedIn (global and regional), and distributor-facing collateral, maintaining a consistent, problem-focused brand voice.
• Brand Consistency: Uphold consistent technical and educational content standards globally.
• AI-Assisted Content Production: Use generative AI tools to accelerate drafting, repurposing, and ideation across blogs, video, and social, applying editorial judgement to ensure technical accuracy and brand voice.
• SEO/AEO/GEO: Structure content to rank in traditional search and to be accurately surfaced by AI search and answer engines (e.g. ChatGPT, Google AI Overviews, Gemini) for high-intent technical queries.

Requirements

• Experience: 5+ years in technical writing, content marketing, or a related field within an industrial or B2B environment.
• English Excellence: Exceptional written and verbal English; able to write with precision, authority, and clarity. A second language would be a bonus!
• SEO/AEO Experience: Demonstrated experience optimising content for traditional search and AI answer engines (e.g. ChatGPT, Google AI Overviews).
• Collaborative & Flexible: A team player who works well with design, sales engineering, technical, and marketing; prioritises quality of output and adapts as priorities shift.
• Technical Aptitude: Ability to understand and explain mechanical or industrial products.

Why Apply

Join a world leader in its niche of industrial equipment technology, a fast-growing New Zealand success story with a genuinely global footprint. This is a chance to shape how a technical B2B brand communicates its value to some of the largest manufacturers in the world.

All applications to be submitted online.

To be eligible to apply for this role, you must be a citizen, resident or already hold a valid work visa allowing you to work permanently in New Zealand.