Content Specialist

Key Responsibilities

Content Strategy, Execution & Optimization

• Contribute to content ideation and content calendar planning across multiple platforms, ensuring alignment with broader marketing objectives.
• Craft clear, engaging, and localized content on forex trading, market insights, and financial technology, tailored for various formats such as social media posts, emailers, in-app messages, etc. —— including content translation, when required.
• Monitor content effectiveness and continuously refine the content, based on feedback from internal stakeholders.

Cross-Functional Collaboration

• Collaborate with SEO, social media, campaign, and design teams, to ensure cohesive, on-brand content that aligns with keyword strategies, messaging direction, and delivery timelines across channels.

Market Research & Industry Awareness

• Stay updated on industry trends, competitor content strategies, and audience behavior to ensure content remains relevant, differentiated, and competitive.
• Proactively propose new content formats or angles based on market developments and emerging audience needs.

Community Engagement

• Manage and engage with online communities across social media channels, forums, messaging groups, and other relevant platforms.
• Respond to audience inquiries, comments, and feedback in a timely and professional manner.
• Support community-building initiatives, webinars, events, and campaigns designed to strengthen brand advocacy and customer loyalty.

Branding Support & Brand Advocacy

• Support the execution of branding campaigns, sponsorships, partnerships, and corporate communication initiatives.
• Assist in developing brand-focused content, thought leadership articles, event communications, and storytelling assets.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
• Experience in financial services or fintech industry is highly preferred.
• Minimum 2 years of content experience in Content Marketing, Digital Marketing, Brand Marketing, Community Management, or related roles. Candidates with more experience will be considered managers.
• Strong understanding of trading terminology, regulatory constraints, and content marketing best practices, with the ability to simplify complex financial concepts for a wider audience.
• Proficient in basic content management tools, such as Microsoft Office (Word, Excel).
• Excellent written and verbal communication skills in English and Chinese.
• Detail-oriented with a strong focus on content accuracy, consistency, and cultural sensitivity.
• Effective collaborator across functions and regions.