Content Specialist

Role Overview:

The Content Production & Digital Operations Specialist is responsible for creating, managing, and delivering brand-aligned content and creative assets across digital, social, web, email, video, in-app, and offline channels. The role involves translating business requirements into compelling customer communications, supporting campaign execution, coordinating with cross-functional teams and agencies, and ensuring timely delivery of high-quality marketing assets.

Additionally, the incumbent will oversee content governance, MarTech platform operations, performance tracking, regulatory compliance, and vendor coordination to drive effective and consistent customer engagement.

Key Requirements:-

Experience & Skills:

• 5-7 years of experience in content production, digital operations, creative execution, or content coordination, preferably within financial services or other regulated industries.
• Hands-on experience working in MarTech-enabled environments, including CMS platforms, marketing automation tools, and analytics solutions.
• Proven experience managing content and creative campaign operations across digital channels.
• Strong written and verbal communication skills in English. Proficiency in Indian languages will be an added advantage.
• Working knowledge of CMS platforms and marketing automation tools such as Salesforce Marketing Cloud, Marketo, and HubSpot.
• Good understanding of digital marketing principles, including SEO, social media, email marketing, and content optimization.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented, process-driven, and quality-focused approach to execution.
• Understanding of regulatory and compliance requirements applicable to the financial services industry is desirable.

Key Responsibilities & KRAs:-

I. Content Production & Management:

• Coordinate and execute end-to-end content production across multiple formats, including website content, blogs, emailers, social media posts, video scripts, landing pages, in-app messaging, infographics, and marketing collateral.
• Manage content workflows from briefing to final delivery, ensuring adherence to defined timelines and quality standards.
• Ensure all content is optimized for digital channels and aligned with SEO and content marketing best practices.
• Maintain and manage content calendars in collaboration with internal stakeholders, ensuring alignment with broader marketing and campaign objectives.
• Review, organize, and govern content assets in accordance with content governance standards to ensure consistency, accuracy, and quality across channels.

II. Creative Asset Execution & Optimization:

• Coordinate the development and deployment of digital marketing and creative assets in partnership with internal teams, designers, agencies, and production vendors.
• Ensure all creative outputs are aligned with brand guidelines, campaign objectives, and customer experience standards.
• Support creative review, approval, and quality assurance processes while ensuring compliance with organizational standards.
• Conduct A/B testing of content and creative variations and provide actionable recommendations for performance improvement.
• Manage and maintain digital asset repositories, ensuring assets are properly categorized, tagged, and easily accessible.

III. MarTech Operations & Performance Analytics:

• Execute content deployment and campaign delivery through MarTech platforms and content management systems.
• Monitor content and campaign performance using analytics tools and dashboards.
• Generate performance reports and derive actionable insights to optimize content effectiveness, engagement, and conversion outcomes.
• Support marketing automation initiatives and contribute to continuous improvement of digital execution processes.

IV. Workflow Management, Compliance & Vendor Coordination:

• Collaborate with Product, Sales, Compliance, and Marketing teams to ensure accurate and timely execution of content and creative deliverables.
• Ensure all marketing communications and creative materials adhere to regulatory, legal, and organizational compliance requirements.
• Coordinate with external agencies, production partners, and vendors to ensure high-quality deliverables within agreed timelines and budgets.
• Drive process efficiency, governance, and operational excellence across content and creative production workflows.

Success Metrics (KRAs):

• Timely delivery of content and creative assets.
• Content quality, accuracy, and brand consistency.
• Compliance adherence across all marketing communications.
• Campaign performance improvements through optimization initiatives.
• Effective MarTech platform utilization and campaign execution.
• Stakeholder satisfaction and cross-functional collaboration effectiveness.
• Efficient management of vendor relationships and deliverables.