Content Specialist

Role Overview

Content Specialist will be part of the Content Branding team under Creative, responsible for turning brand direction into relevant, purposeful, and high-quality content.

Key Responsibilities

• Handle medium to high-priority brands and take ownership of their content branding needs, with a primary focus on Instagram.
• Develop content plans based on brand direction, campaign priorities, audience insights, and content performance.
• Develop content ideas, references, and clear briefs for campaigns and day-to-day content.
• Ensure each content has a clear purpose, stays relevant to the audience, and stays consistent with the brand.
• Review content performance and use insights to improve future content.
• Maintain clear and organized content planning and reporting.
• Regularly align with Brand and related teams to make sure content direction stays relevant to current brand priorities.
• Explore AI and other relevant tools to make research, ideation, development, and execution more efficient while maintaining output quality.

Required Qualifications

• 2+ years of experience in Content, Social Media, Digital Marketing, or related roles.
• Experience handling brands independently; beauty, FMCG, lifestyle, or other fast-moving brands is preferred.
• Strong understanding of branding and content, not only social media execution.
• Able to translate brand direction into relevant content ideas and clear briefs.
• Able to read and understand content performance data and turn insights into improvements.
• Good visual and copy judgment, with a strong sense of what is relevant and on-brand.
• Able to manage multiple priorities and work independently.
• Proactive and able to collaborate effectively with different teams.
• Open to exploring and using AI and new tools to improve work efficiency and content quality.