Content Specialist

Company Description Umbra is a specialized manufacturer focused on creating high-end pergolas that combine high-quality steel and fine wood for a distinct, premium product. The company operates within the wood and metal industry, emphasizing craftsmanship, durability, and aesthetic design. Umbra’s products are tailored for clients seeking sophisticated outdoor structures that elevate both function and style. Team members collaborate closely across disciplines to deliver reliable, well-designed solutions to a growing customer base.

Umbra Egypt is looking for a creative, detail-oriented Content Specialist to shape how our brand communicates across digital channels. You’ll turn ideas into engaging content that builds awareness, connects with our audience, and supports our marketing goals.

This is a hands-on role for someone who writes well in Arabic and English, understands Egyptian audiences, and can take content from an initial idea through production and publishing.

What you'll do

• Plan and maintain a content calendar aligned with campaigns, launches, and business priorities.
• Write and edit Arabic and English copy for social media, websites, email campaigns, and paid ads.
• Develop concepts, scripts, and briefs for Reels, TikToks, product videos, and other short-form content.
• Collaborate with designers, photographers, and video editors to produce content that reflects the brand.
• Adapt content for each platform while keeping our tone of voice consistent.
• Research audience interests, competitor activity, and relevant trends to identify fresh content opportunities.
• Review content for accuracy, clarity, grammar, and brand consistency before publishing.
• Track content performance and use insights to improve engagement, traffic, and conversions.
• Keep content assets organized and manage deadlines across multiple projects.

What we're looking for

• 2–4 years of relevant experience, supported by a strong portfolio.
• Excellent Arabic and English writing and editing skills, including confident use of Egyptian Arabic.
• A strong understanding of Instagram, TikTok, Facebook, and platform-specific content formats.
• The ability to turn a marketing brief into clear messaging and compelling creative ideas.
• A good eye for visual storytelling and experience working with creative teams.
• Strong organization, attention to detail, and ownership of deadlines.
• Comfort reviewing performance data and explaining what to improve.

Nice to have

• Experience creating content for consumer brands or e-commerce businesses.
• Basic photography, mobile video production, or editing skills.
• Familiarity with Canva, CapCut, content scheduling tools, and analytics platforms.
• An understanding of SEO and website copywriting.

What success looks like

You’ll deliver a consistent flow of high-quality content, develop a recognizable brand voice, and use audience feedback and performance insights to make our content more effective over time.