Content Specialist

ADVERTISEMENT NO: CRPD/SCO/2026-27/24

ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEES: FROM 30.09.2026 TO 21.10.2026

State Bank of India invites online applications from eligible Indian citizens for recruitment to the Specialist Cadre Officers Post on Contract Basis for Digital Marketing Department. Candidates are requested to apply online through the link given on Banks official website https://sbi.bank.in/web/careers/current-openings. The prospective candidates, who intend to apply for the post are advised to apply only after carefully reading and understanding the undernoted contents of this notification.

Vacancies: 1 (UR)

Type of Post: Contractual

Age as on 31/08/2026 (Years): Minimum 25 years Maximum 40 years

DETAILS OF THE REQUIREMENTS OF EDUCATIONAL QUALIFICATIONS / POST-QUALIFICATION EXPERIENCES / SPECIFIC SKILLS ETC

Educational Qualification (As on 31.08.2026):

Mandatory Qualifications: Bachelor's degree in Marketing / Communication / Journalism / Advertising, or a related field.

Preferred Certifications: Certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications, or related disciplines will be preferred.

Mandatory Post Qualification Experience (As on 31.08.2026):

5-7 years of hands-on experience in content production, digital operations, or creative coordination roles, ideally in financial services or other regulated industries.

Practical experience working within a MarTech-driven environment (e.g., CMS, marketing automation, analytics tools).

Experience managing operational aspects of content/creative campaigns across digital channels.

Specific Skills:

Skills Preferred:

Strong written and verbal communication skills in English. Proficiency in Indian languages is a plus.

Proficiency in CMS Platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).

Good understanding of digital marketing practices (SEO, social, email).

Strong organizational and project management skills, with the ability to juggle multiple priorities.

Process-oriented, detail-focused, and quality-driven.

Awareness of the regulatory framework for financial services is an advantage.

Job Profile (Detail description of Role, Responsibilities and Functions):

Responsible for creating and managing brand-aligned content across digital, social, web, email, video, in-app and offline channels. The role involves translating business briefs into clear customer communication, supporting campaign ideation, coordinating with internal teams and agencies, and ensuring timely delivery of content and creative assets.

The role also includes reviewing and refining content for accuracy, consistency, compliance and impact, while supporting content calendars, MarTech deployment, performance tracking and asset governance.

KRAs Of the Post:

I. Content Production & Coordination

Execute and coordinate the end-to-end production of high-quality, engaging content across formats such as website copy, blog posts, social media updates, email campaigns, video scripts, infographics, landing pages, and in-app p. messaging.

Manage content production workflows from brief to delivery, ensuring adherence to timelines and Quality standards.

Ensure content is optimized for SEO and aligned with digital marketing best practices.

Maintain and update the content calendar in coordination with internal stakeholders, ensuring alignment with overall marketing and campaign plans.

Review, regularize, and manage assets as per content governance guidelines to ensure consistency and quality across channels.

II. Creative Asset Execution & Optimization

Coordinate the creation and deployment of digital marketing assets, working closely with internal teams, designers, external agencies, and videographers to ensure brand alignment and creative excellence.

Support the review and approval process of creative assets, ensuring compliance with brand standards and campaign objectives.

Execute A/B testing of content and creative variations and provide performance insights for optimization.

Manage digital asset libraries to ensure assets are well-organized, accessible, and properly tagged.

III. MarTech Platform Operations

Operate content deployment and delivery of content within MarTech platforms.

Track and monitor content and creative performance using analytics tools and prepare reports with actionable insights to support optimization strategies.

IV. Workflow, Compliance & Vendor Coordination

Coordinate cross-functional content and creative execution with product, sales, and marketing teams to ensure alignment and accuracy.

Work with compliance teams to ensure marketing materials meet all regulatory and policy.

Manage day-to-day interactions with vendors and partners to ensure timely, high-quality deliverables in line with project requirements.

Any other work assigned by the reporting authority.

Annual CTC Range: Upto Rs 19 lacs

Contract Period: 5 Years (Contract Period is initially for 3 years and further renewable for 2 more years at the discretion of the bank)

Suggested place of posting: Mumbai & Navi Mumbai

Selection Procedure : Shortlisting-cum-interview and followed by CTC Negotiation.

GUIDELINES FOR APPLYING THE POST:

The candidates, who intend to apply for the above Post(s) are advised to apply only after carefully reading and understanding the undernoted contents of this notification. Detailed Advertisement and Instructions to apply are mentioned below:

1 Before applying, candidates are requested to ensure that they fulfil the eligibility criteria for the post(s), as on the date of eligibility. Candidates are required to apply online through the website https://sbi.bank.in/web/careers/current-openings. The process of Registration is completed only when fee is deposited with the Bank through online mode on or before the last date for payment of fee.

2 Candidates must have valid Email ID and Mobile phone number which should be kept active till the declaration of result and issuance of call letters on final selection, if any. It will help him/her in getting call letter/Interview advice etc. by email or over mobile by SMS.

3 Candidates are required to apply online, for the post(s) through the link given on Banks official website only and no other mode of application will be entertained. Hard copy of application & other documents need not be sent to this office. Candidates are advised in their own interest to apply online well before the closing date and not to wait till the last date to avoid the possibility of disconnection / inability/ failure to log on to the website on account of heavy load on internet or website jam. SBI does not assume any responsibility for the candidates not being able to submit their applications within the last date on account of aforesaid reasons or for any other reason beyond the control of SBI.

4 Before submission of the application, candidates must check that they have filled in correct details in each respective field of the application form. After expiry of window for online application, no change/correction/modification will be allowed under any circumstances. Requests received in this regard in any form like Post, Email, by hand etc. shall not be entertained and will be summarily rejected.

5 The Bank reserves the right to post / transfer the recruited officers to any of the offices of State Bank of India, in India or to depute to any of the associates / subsidiaries or any other organization depending upon the exigencies of the services. Request for posting / transfer to specific place / office may not be entertained.

6 Candidates are advised to check Bank's website https://sbi.bank.in/web/careers/current-openings regularly for details and updates. No separate intimation will be issued in case of any change / update. All Changes/ Updates/ revisions / Corrigendum / results / schedules / list of shortlisted / selected candidates etc. will be hosted only on Banks website only. The Call letter/ advice, wherever required, will be sent by e-mail only (NO HARD COPY WILL BE SENT).

7 Candidates are required to upload all required documents (Biodata, Resume, ID proof, Age proof, Caste Certificate (if applicable), PwBD Certificate (if applicable), Educational qualification, other qualifications/ certifications, Proof of Experience, undertaking, etc.) failing which their application / candidature will not be considered for Shortlisting / Interview.

8 The Candidates applying for the post should ensure that their admission to all the stages of the recruitment (e.g. shortlisting, interview etc.) will be purely provisional subject to satisfying the prescribed eligibility conditions. Short listing will be provisional without verification of documents. Candidature will be subject to verification of all details/ documents with the original when a candidate reports for interview / joining (if called).

9 The provisionally selected candidates may be offered engagement in the bank subject to their completing other formalities such as verification of eligibility, credentials, certificates, satisfactory reports from the references, medical examination and verification of antecedents etc.

10 Candidate(s) seeking age relaxation, fee exemption must submit valid requisite certificate of the Competent Authority in the prescribed format, when such certificate is sought at the time of document verification. Otherwise, their claim will not be entertained, and their candidature will be liable for cancellation / rejection.

11 Candidates against whom there is/ are adverse report regarding character & antecedents, moral turpitude are not eligible to apply for the post. If any such adverse orders / reports against the shortlisted/ selected candidates are found/ received by the Bank post their selection, their candidature/ services will be rejected/terminated forthwith.

12 In case more than one application (multiple applications) are submitted by a candidate for the same post, only the last valid (completed) application will be retained, and the application fee, if any, paid for the other registrations will stand forfeited. Further, multiple attendance/ appearance by a candidate at the time of interview / joining will result in rejection/ cancellation of candidature, summarily.

13 The Bank reserves the right to change the notified vacancies including the reserved vacancies without assigning any reason(s), whatsoever.

14 The Bank reserves the right to cancel / modify the engagement process entirely or for any particular post at any stage, if so warranted, without assigning any reason thereof and the Bank shall not be liable to refund the fee or pay any compensation to the applicant.

15 Candidates furnishing false information / suppressing the facts will be disqualified and shall be liable for debarment and legal/criminal action. Candidates who attempt fraud/impersonation shall be liable to be debarred from future recruitment process conducted by the Bank.

16 The Bank will decide on the Venue(s) / Centre(s) for interview, if shortlisted. Candidates will have to appear for the interview, if called, at a Centre / venue as decided by the Bank and no request in this regard will be entertained by the Bank.

17 In case a candidate is called for interview and is found not satisfying the eligibility criteria (Age, Educational Qualification, Other qualification, Experience etc.) he/ she will neither be allowed to appear for the interview nor be entitled for reimbursement of any travelling expenses.

18 In case more than one candidate scores same marks as cut-off marks in the final merit list (common marks at cut-off point), such candidates will be ranked in the merit according to their age in descending order.

19 The Bank takes no responsibility for any delay in receipt or loss of any communication whatsoever.

20 Candidates serving in Govt./ Quasi Govt. offices, Public Sector undertakings including Nationalized Banks and Financial Institutions are advised to submit No Objection Certificate from their employer at the time of interview, failing which their candidature will not be considered and travelling expenses, if any, otherwise admissible, will not be paid.

21 In case of selection, candidates will be required to produce proper Discharge certificate/Relieving Certificate from the current employer at the time of taking up the engagement.

22 Any candidate who has any disciplinary proceedings pending or contemplated against him/her as on date will not be eligible to apply. An undertaking (available on Banks career page against Adv. No. CRPD/SCO/2026-27/24 from the applicant needs to be uploaded at the time of online application.

23 ALL REVISIONS/ CORRIGENDUM (IF ANY) WILL BE HOSTED ON THE BANKS WEBSITE ONLY

24 TEACHING & TRAINING EXPERIENCE WILL NOT BE COUNTED FOR ELIGIBILITY.

25 HARD COPY OF APPLICATION & OTHER DOCUMENTS NOT TO BE SENT TO THIS OFFICE.

26 Posting / Placement / Utilization of the selected candidates will be done at the sole discretion of the Bank.

IMPORTANT INFORMATION:

i. The educational qualification prescribed for various post(s) are the minimum. Candidate must possess the post basic qualification and relevant experience as on specified dates.

ii. The relevant experience certificate from the employer must contain specifically that the candidate has experience in that related field as required. Without the production of proper experience certificate, Bank has right to cancel the candidature at any point of time.

iii. Mere fulfilment of the eligibility criteria (i.e. minimum required qualifications and experiences) shall not entitle a candidate to be called for interview. The shortlisting committee constituted by the Bank will decide the shortlisting parameters and thereafter, adequate number of candidates, as decided by the Bank, will be shortlisted and called for interview. The decision of the Bank to call the candidates for the interview shall be final. no correspondence will be entertained in this regard.

iv. The process of Short-listing will be provisional and without verification of original documents. Candidature will be subject to verification of all details/ documents with the original when a candidate reports for interview (if called).

v. At the time of interview, the candidate will be required to provide details regarding criminal case(s) pending against him/ her, if any. The Bank may also conduct independent verification, inter alia, including verification of police records etc. The Bank reserves the right to deny engagement depending upon such disclosures and/ or independent verification.

vi. In cases where the certificate of degree/diploma does not specify the field of specialization, the candidate will have to produce a certificate from the concerned university/college specifically mentioning the specialization.