Content Specialist (Part-Time)

We are looking for a creative, proactive, and detail-oriented Digital Content and Social Media Specialist to join our team and support our client in the education and training space. This is a part-time, remote position requiring 20 hours per week, ideal for someone passionate about creating engaging digital content, managing social media platforms, and driving brand awareness, audience engagement, and lead generation.

Your Client:

Work with a Queensland-based, multi-award-winning training provider making a difference in the Disability and Aged Care sectors across Australia. With a mission to empower communities through accessible and high-quality education, this organization is rapidly expanding its reach across the country and into global markets.

To be successful in this role, you must have the following:

• Strong experience creating and repurposing content for LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and YouTube, including paid promotions proven to increase exposure and engagement within a defined strategy and budget.
• Excellent writing, editing, and proofreading skills.
• Strong visual content and video creation skills, especially using Canva, Adobe Suite, and AI tools.
• High-level organizational skills, attention to detail, and the ability to manage competing priorities.
• Familiarity with digital analytics and content performance reporting on social media channels.
• A creative, proactive, and analytical approach to problem-solving.
• Excellent communication and interpersonal skills.
• The ability to work independently, take ownership, and collaborate with stakeholders.
• Adaptability, receptiveness to feedback, and a commitment to continuous improvement.

Desirable:

• Managing website content through WordPress or a similar CMS.
• Distributing email campaigns to databases of contacts using Zoho CRM or similar tools, such as Mailchimp or Klaviyo.
• Understanding of SEO principles and on-page content optimization.
• The ability to A/B test social media advertising to assess the best ROI and optimize performance.
• Experience working with influencers or prominent social media users to cross-promote content and advertisements.
• Familiarity with Google Analytics 4 and Google Search Console website reporting tools.
• Understanding of AI search and emerging digital marketing trends.
• Experience in B2B marketing or the disability, NDIS, aged care, training, or education sectors.
• Relevant qualifications in marketing, communications, or digital media.

Some of the activities you will be involved in will include:

Social Media Management & Content Creation

• Plan, create, and publish engaging social media content across LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and YouTube, including targeted paid promotions to optimize performance and return on investment.
• Create and edit videos, graphics, and multimedia content for digital marketing campaigns, including customer interviews, promotional clips, podcasts, and voiceovers.
• Maintain a consistent publishing schedule across relevant platforms in line with business goals and activities.
• Create engaging content that supports brand awareness and business objectives.
• Monitor social media engagement and identify opportunities to improve performance.

Website Content & Email Marketing

• Create, update, and optimize WordPress website content, including articles, landing pages, product pages, blogs, and FAQs, in line with SEO and AI best practices.
• Create and distribute newsletters and other email campaigns to various contact databases within Zoho CRM.
• Publish high-quality written, visual, and video content on the company website accurately and on time.
• Distribute monthly customer newsletters and additional ad hoc direct email communications.
• Maintain brand consistency, content accuracy, and accessibility across all digital channels.

Analytics, Reporting & Continuous Improvement

• Monitor social media and website analytics and report on content performance.
• Monitor and assess website, newsletter, and video content performance and recommend areas for improvement.
• Use analytics to guide content improvements and future planning.
• Run selected social media content as paid advertisements where required, within a defined strategy and budget.
• Stay informed about digital content trends, especially social media, and identify opportunities for improvement.

Benefits of working with us:

From day 1

• HMO plus 1 FREE dependent from day one!
• Life and Accidental Death Insurance
• Dental benefits
• Fixed weekends off
• Remote setup
• Fixed day shift schedule
• Excellent work-life balance
• Birthday lunches
• Employee Appreciation Day getaway party
• Welcome gift on your first day!