Content Specialist (YouTube)

Are you a Content Specialist who stays on top of the latest content trends, understands what makes audiences watch and subscribe, and knows how to turn ideas into high-performing videos?

If you're passionate about building brand presence through relevant, impactful content that aligns with business objectives, Gratyo® Practical Business Coaching is offering you the opportunity to join our team!

With almost 15 years of experience & its significant impact, Gratyo Indonesia has a headquarter in Jakarta with focus in 12 major cities and beyond across Indonesia. We believe in working with FUN yet serious for success, enabling us to give significant impact to our clients who are mostly Entrepreneurs.

Requirements:

• Minimum Bachelor’s degree (S1), preferably in Communication Studies, Marketing, or Management other majors are welcome to apply.
• 1–2 years of experience in a related field, preferably from Agency or Production House (is a plus).
• Proven experience in managing, growing, or creating content for a YouTube channel (experience with business, coaching, or educational content is a big plus).
• Have a very good copywriting skills that can create scripts/content related to business and drive engagement, views & awareness to our social media account.
• Proficiency in basic video editing tools, with CapCut etc.
• Able to analyze contents and use it as on of improvement base for our daily content. Also able put together monthly report based on those analysis results and present it to the management.
• Strong understanding of YouTube SEO, algorithms, traffic sources, CTR optimization, and viewer retention strategies.
• Have a very disciplined project management skill to manage production posting schedule and making sure all posting are posted on time.
• This role is based at the Gratyo® Headquarter – North Jakarta.

This position is perfect for those seeking roles such as Social Media Specialist, Social Media Strategist, and Digital Content Marketing, Content Creator, YouTube Specialist, YouTube Content Strategist, Content Marketing Specialist, Video Content Specialist, Digital Content Marketing Specialist, Social Media Specialist, Content Strategist, Video Marketing Specialist.

Responsibilities:

• Manage the end-to-end YouTube content production, from content ideation, planning, scripting, shooting, basic editing, publishing, to post-launch performance analysis.
• Develop content strategies and content pillars that strengthen Gratyo's brand, increase audience engagement, and drive channel growth.
• Write compelling YouTube copy, including video scripts, titles, descriptions, SEO metadata, and create creative briefs for high-performing thumbnails.
• Coordinate content production and podcast initiatives, including production scheduling, logistics, and sourcing high-profile podcast guests.
• Monitor and optimize channel performance by analyzing YouTube Analytics, viewer retention, CTR, traffic sources, and growth metrics to continuously improve content performance.

Benefits:

• Monthly Variable Bonus: Based on company & individual performance.
• Quarterly Team Celebration & Annual Rewards Holiday Trip.
• Annual Bonus: Based on company & individual performance.
• Medical Allowance.
• Dental Allowance.
• BPJS.

If you're not just looking for a job but also want to grow together with the company and in life, send your latest CV now, before September 7, 2026!

All CVs will be handled strictly confidentially, and only shortlisted candidates will be contacted.

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YouTube Growth, Audience Growth, Organic Growth, Viewer Retention, Click-Through Rate (CTR), Thumbnail Strategy, Video Optimization, Content Planning, Storytelling, Script Writing, Copywriting, Video Production, Production Planning, Podcast Production, Podcast Management