Content Strategist & Creative Content Manager

Role & Responsibilities

• Own monthly content calendars across Instagram, YouTube, website, and paid ads.
• Plan fashion collection launches, festive campaigns, and wedding-season content.
• Direct photoshoots and manage creative briefs, styling, mood boards, and shot lists.
• Coordinate with graphic designers, videographers, and marketing teams to deliver quality creatives on time.
• Write and review captions, hooks, scripts, and product copy in English and Hindi.
• Create engaging Reels, carousels, Stories, and ad creatives.
• Track content performance using engagement, saves, shares, watch time, and CTR.
• Maintain content archives and ensure consistent brand communication.

Preferred Candidate Profile

• Minimum 4+ years of relevant experience in content strategy, creative direction, brand content, or content management.
• Experience with fashion, ethnic wear, apparel, beauty, or lifestyle brands.
• Proven ownership of content calendars and campaign planning.
• Strong understanding of Instagram trends, Reels, carousels, and short-form video.
• Excellent English and Hindi copywriting skills.
• Hands-on experience with Canva and CapCut; Adobe knowledge is a plus.
• Experience directing shoots and coordinating designers, videographers, and creative teams.
• Understanding of social media analytics and performance metrics.
• Portfolio or links to previously managed accounts and campaigns are mandatory.
• Immediate joiners or candidates with a short notice period preferred.