Content Strategist

Content Strategist - Instagram Fan Page

Role Overview

We are looking for a creative, trend-savvy Content Strategist to grow and engage our Instagram fan page through compelling, highly shareable content.

Key Responsibilities

• Develop and execute the Instagram content strategy.
• Developed scaled pages on Instagram before (as we are going to maintain 20-25 fan pages across all categories and we want someone who can make strategy for each pages and grow them from the scratch)
• Plan weekly/monthly content calendars for Reels, Stories, carousels & posts.
• Spot trends, memes, viral formats, and relevant fandom conversations.
• Create strong content ideas, hooks, captions & CTAs.
• Work with designers/editors to execute content.
• Track performance and optimize content based on reach, engagement, shares, saves & follower growth.
• Monitor competitors and identify new content/growth opportunities.
• Maintain a consistent tone and identity for the fan page.

What Were Looking For

• 1-3+ years of experience in content/social media.
• Strong understanding of Instagram and short-form content.
• Excellent sense of trends, memes, pop culture & fandoms.
• Strong storytelling and copywriting skills.
• Creative + data-driven mindset.
• Fast, proactive, and comfortable working in a trend-led environment.
• Portfolio or examples of social media work preferred.

Success Looks Like -

More reach. More engagement. More shares. More followers. More viral content.