Content Strategist

Job summary

We are seeking a creative, trend-obsessed content strategist for book marketing campaigns. Spot viral TikTok/Reels trends, script and direct author video content, and brief our high-volume posting team for seamless execution.

Min Qualification: Degree Experience Level: Mid level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Lagos, Nigeria

Job descriptions & requirements

Responsibilities:

Trend Scouting & Strategy:

• Spot Emerging Trends: Monitor TikTok, Instagram Reels, YouTube Shorts, and viral book trends (BookTok, BookStagram) daily.
• Translate Trends for Authors: Turn viral sounds, tropes, and formats into actionable video concepts tailored to specific book genres.
• Campaign Direction: Function as the central "brain" directing creative strategy across all client campaigns.

Client Direction & Scripting:

• Author Video Guidance: Direct author clients on exactly what raw video footage to shoot, providing clear sounds, visual cues, and hook ideas.
• Content Coaching: Guide authors on how to look natural on camera and capture high-converting, authentic content.

Team Leadership & Execution:

• Lead the Production Team: Oversee a high-volume social media posting team, providing clear briefs, audio links, and trend direction.
• Quality & Consistency Control: Ensure the production team implements trends quickly, accurately, and on schedule before content goes live.
• Performance Tracking: Analyse post performance to refine strategies and double down on high-performing content formats.

Requirements:

• Genuine love for books (romance, fiction, YA, fantasy, etc.) and deep knowledge of book tropes and reader demographics.
• A deep, intuitive understanding of short-form video algorithms (TikTok, Instagram Reels, Shorts).
• Ability to take total ownership of content strategy without needing step-by-step supervision.
• Strong organisational and direction skills to guide both clients (authors) and internal execution teams seamlessly.

Key Metrics of Success:

• Trend adoption speed (how quickly a viral format is adapted for clients).
• Execution accuracy across the mass posting team.
• Engagement and view growth across client social media accounts.

Please answer the following questions in your cover letter.

• How do you script a spicy romance hook that hints at explicit tropes without triggering a TikTok shadowban?
• How do you choose a suitable trend for a billionaire romance book?
• Name 3 trending BookTok tropes and trends right now and write a 1-sentence hook for one.

Location: In-Office