Content Strategist

Content Strategist

Location: Hyderabad, India

Employment Type: Full-time/ WFO

Function: Marketing / Content

Experience: 2 to 4 years

WHAT YOU WILL DO

Research & Topic Planning

• Build and maintain a topic bank every month, grounded in industry trends, regulatory developments, competitor activity, and platform algorithm shifts
• Monitor relevant topics across enterprise customer data management, MDM, PII, data privacy, DPDP Act, GDPR, and related areas and translate them into actionable post angles
• Identify the right topics based on their content pillar, audience, and the month's focus
• Ensure topics are timely, relevant, and differentiated, not generic or recycled

Content Calendar & Planning

• Own the monthly content calendar: mapping topics to days, platforms, and formats for both executives
• Plan the publishing rhythm across LinkedIn, Twitter/X, Medium, and the Posidex website Blog following the fixed weekly structure
• Coordinate content planning by deciding the pillar, angle, and publish window each month
• Ensure the calendar is always 3-4 weeks ahead so the writing and approval process never stalls

Briefing & Coordination

• Write clear, detailed content briefs for each post covering the topic, angle, key points, reference articles, and voice/tone guidance
• Coordinate the review and approval cycle between the content writer, the executives, and internal stakeholders
• Track each piece through drafting, review, approval, scheduling, and publish flagging delays before they become problems
• Manage the shared content tracker and keep it accurate and up to date at all times

Editorial Review

• Review all drafted content checking for accuracy, tone, clarity, and alignment to the brief
• Provide clear, constructive written feedback to the content writer, not just flagging issues but suggesting how to fix them
• Ensure every post sounds as per the tone of voice, not like a press release or a marketing brochure
• Maintain a consistent editorial standard across all content, platforms, and months

Performance & Iteration

• Track engagement metrics across various platforms on a monthly basis
• Identify what is working, what is not, and why and bring specific recommendations to improve
• Adjust topic banks, pillar focus, or posting frequency based on data, not gut feel
• Maintain a running log of post performance to inform long-term strategy

WHAT YOU WON'T DO

To be clear about scope:

• You will not be the primary content writer
• You will not be designing graphics or managing ad campaigns
• You will not be posting content directly to social platforms. Scheduling and publishing are handled separately

WHAT WE ARE LOOKING FOR

Must Have

• 2-4 years of experience in content strategy, editorial planning, or B2B content marketing
• Strong editorial instincts. You can read a draft and immediately know what is off and how to fix it
• Good writing ability. You may not write the posts, but you will write briefs, feedback, and monthly reviews, and these need to be sharp
• Solid understanding of LinkedIn as a B2B platform. What works, what does not, and why
• Organised and process-driven: able to manage multiple workstreams without dropping anything
• Comfortable researching and synthesising content from industry reports, regulatory updates, news, and competitor activity
• Proficient in tools like Google Sheets, Airtable, or similar for calendar and tracker management

Good to Have

• Familiarity with enterprise customer data management, MDM, PII, data privacy, or compliance. You do not need to be an expert, but you should be able to get there quickly
• Experience working with senior executives or ghost-writing in a professional context
• Understanding of Twitter/X and Medium as platforms for B2B thought leadership
• Prior experience in a B2B tech, SaaS, or enterprise software company