Content Strategist

• Company: OOm Pte Ltd
• Position: Content Strategist
• Location: Singapore
• Employment: Full-time /Part-time
• Salary: SGD 6,000–9,500 per month

Job Description

Role Summary:
The Content Strategist develops and executes content strategies that strengthen brand presence, engage target audiences, improve digital visibility, and support business and marketing objectives. The role involves content planning, audience research, SEO, performance analysis, and collaboration with creative and marketing teams.

Key Responsibilities:

• Develop and implement content strategies aligned with business and marketing objectives.
• Research target audiences, customer behaviour, market trends, and relevant topics.
• Create and manage content plans, editorial calendars, and campaign themes.
• Develop content briefs for websites, blogs, social media, email, and digital campaigns.
• Work with writers, designers, SEO specialists, and marketing teams to produce high-quality content.
• Optimise content for SEO, search visibility, engagement, and conversions.
• Analyse content performance using traffic, engagement, conversion, and other marketing metrics.
• Identify content gaps and opportunities to improve organic and digital performance.
• Maintain consistent brand voice, messaging, and content standards across channels.
• Present content-performance insights and recommendations to management and clients.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Marketing, or a related discipline.
• Proven experience in content strategy, content marketing, digital marketing, or communications.
• Strong understanding of SEO, content marketing, social media, and digital channels.
• Excellent writing, editing, proofreading, and communication skills.
• Strong analytical ability with experience interpreting content-performance data.
• Knowledge of tools such as Google Analytics, Google Search Console, SEO platforms, and content-management systems is advantageous.
• Strong project-management and organisational skills.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Creative, strategic, detail-oriented, and commercially minded.

Pay: $6,000.00 - $9,500.00 per month

Work Location: Hybrid remote in Singapore 239693