Content Strategist

About the Role

We're looking for a Content Strategist/Planner who can turn business goals and audience insights into a consistent, high-performing short-form content pipeline across Instagram Reels and YouTube Shorts. You'll own the "what to post, when, and why" working closely with editors, creators, and marketing to keep the content calendar sharp, on-trend, and aligned with growth goals.

Key Responsibilities

• Build and manage a monthly/weekly content calendar across Reels and Shorts.
• Research trends, sounds, formats, and competitor content to identify opportunities
• Translate brand/marketing goals into concrete content themes, series, and hooks
• Brief editors and creators with clear direction (concept, hook, CTA, references)
• Track content performance (views, watch time, engagement, follower growth) and adjust strategy based on data
• Plan content repurposing turning one piece of long-form content into multiple short-form pieces
• Coordinate publishing schedules across platforms, accounting for platform-specific best practices
• Run A/B tests on hooks, formats, and posting times to improve performance
• Stay current on platform algorithm changes and shifts in short-form content behavior
• Maintain a content bank/asset library for reuse and quick turnaround

Required Skills

Strategy & Planning • Ability to build structured content calendars and plan content series/arcs

• Strong understanding of short-form storytelling hooks, pacing, retention
• Data-informed decision-making (comfortable reading platform analytics)

Trend & Platform Knowledge

• Deep familiarity with Instagram Reels, and YouTube Shorts algorithms, formats, culture
• Ability to spot emerging trends early and adapt them to brand voice
• Understanding of platform-specific best practices (captions, hashtags, posting cadence)

Collaboration & Communication

• Clear briefing skills able to translate ideas into actionable direction for editors/creators
• Comfortable working cross-functionally with marketing, design, and video teams
• Basic project management skills (tracking deadlines, deliverables, approvals)

Nice-to-Have Technical Awareness

• Basic knowledge of AI content tools (Higgsfield AI, Google Flow, etc.) to plan realistic production timelines
• Familiarity with scheduling/analytics tools (Later, Sprout Social, native platform insights, etc.)

Qualifications

• 1-2 years of experience in content strategy, social media planning, or content marketing

• Portfolio or case study showing content calendars, campaigns, or measurable growth you've driven

• Strong writing skills for captions, hooks, and briefs

• Bachelor's degree in Marketing, Communications, Media, or related field preferred (not mandatory with strong portfolio)

Nice to Have

• Experience managing content for a brand with measurable follower/engagement growth

• Basic video editing knowledge (to speak the same language as editors)

• Experience with influencer or creator collaborations

• Copywriting or scriptwriting experience for short-form hooks