CONTENT STRATEGIST

Petsup is looking for a Content Strategist who understands what makes audiences stop scrolling, watch, engage, and take action. This role will focus on developing content strategies, scripts, creator briefs, and storytelling frameworks for social media campaigns, creator collaborations, product education, and executive-led content.

The ideal candidate is passionate about TikTok and short-form content, understands creator and audience behavior, and can turn insights into high-performing content ideas. This role is not responsible for influencer outreach or negotiations but will work closely with Marketing team to ensure content is strategically developed and optimized for performance.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communication, Advertising, Multimedia Arts, Journalism, or a related field.
• Minimum 2–3 years of experience in social media content strategy, creator marketing, influencer campaigns, or digital content development.
• Strong understanding of all social media platforms.
• Deep knowledge of creator content formats, influencer audience behavior, and social media trends.
• Proven experience in developing high-performing short-form video concepts and content strategies.
• Strong storytelling, scriptwriting, and hook-writing skills with an understanding of audience retention and engagement.
• Basic knowledge of video production, content shoots, and editing workflows is an advantage.

Pay: Php30,000.00 - Php40,000.00 per month

Benefits:

• Company events
• Employee discount
• Health insurance
• Opportunities for promotion
• Paid training
• Promotion to permanent employee

Work Location: In person