Content Strategist

Job highlights

• Required Skills

• Experience in online business and technology journalism with a broad understanding of the reputation challenges and opportunities for businesses and startups

• Experience in closely working with designers and producers to create visual content,including infographics,motion graphics,and videos

• Analyze search and social media data, undertake industry research, understand the clients reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions, with a focus on LinkedIn.

• Create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles.

• Create infographics, carousels, videos, and newsletters to present complex facts and narratives in a compelling and engaging manner.

• The content will link the companys initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.

• Convert press releases into multimedia press kits with infographics, visual summaries, LinkedIn/ Twitter copies, and video interviews.

• Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.

• Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.

About the Role

• Understand the clients reputation opportunities and challenges, understand the broader media and conversational ecosystem in which the client is situated, and create a strategic narrative for the client based on both.
• Create a LinkedIn-led content strategy that might also include newsletters, websites, podcasts, YouTube videos, and other social media posts.
• Work with designers, producers, and influencers to co-create visual, audio, and video content.

Required Skills

• Experience in online business and technology journalism with a broad understanding of the reputation challenges and opportunities for businesses and startups.
• Ideally some client-side or agency-side content marketing experience with exposure to complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.
• Experience in closely working with designers and producers to create visual content, including infographics, motion graphics, and videos.
• Ideally, a strong interest in LinkedIn as a content marketing and thought leadership platform, with a strong, content-rich personal LinkedIn profile.
• A track record of stability and demonstrated growth in previous roles and an intention to build a long-term career with us.
• Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets.